Comments on: Market research on a budget. Survey tips. http://www.webdistortion.com/2009/03/11/surveying-on-a-budget/ An eclectic mix of articles on all aspects of site management including, design, development marketing and web promotion. Mon, 28 May 2012 19:38:09 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: The psychology of the backlink. http://www.webdistortion.com/2009/03/11/surveying-on-a-budget/comment-page-1/#comment-5992 The psychology of the backlink. Fri, 08 Jan 2010 21:13:14 +0000 http://www.webdistortion.com/?p=1768#comment-5992 [...] year on year. If you can apply the same thought process to your niche, you will be onto a winner. Wondering how to conduct your survey? - hop over here from some web 2.o survey [...] [...] year on year. If you can apply the same thought process to your niche, you will be onto a winner. Wondering how to conduct your survey? – hop over here from some web 2.o survey [...]

]]> By: Donna http://www.webdistortion.com/2009/03/11/surveying-on-a-budget/comment-page-1/#comment-4033 Donna Thu, 19 Mar 2009 07:19:49 +0000 http://www.webdistortion.com/?p=1768#comment-4033 All great tips, I'd like to add a few more to your list that can help increase open rates of your online survey email: 1. Make your ‘From’ name easily recognizable by including your company name, or the name of an individual 2. Keep subject lines short - 35 characters or less 3. Subject lines should avoid words that trigger spam filters such as "important message" and "free". Avoid using all caps, exclamation points, or dollar signs as well. 4. Send no more than one survey a week to each respondent 5. Create attractive messages by using the formatting toolbar to format the text or include images. Attractive emails are more likely to be opened. Email programs such as Outlook allow recipients to preview the email before opening it. In addition to the tips in the post above, keep these tips in mind to increase your survey link click rate: 1. Tell invitation recipients how the survey will benefit them. For example, will you use the data you are collecting to improve your service to them? 2. Indicate how long the survey will take. You can estimate that 5 closed-ended questions take one minute, and 2 open-ended questions take one minute. 3. Assure confidentiality of responses All great tips, I’d like to add a few more to your list that can help increase open rates of your online survey email:

1. Make your ‘From’ name easily recognizable by including your company name, or the name of an individual

2. Keep subject lines short – 35 characters or less

3. Subject lines should avoid words that trigger spam filters such as “important message” and “free”. Avoid using all caps, exclamation points, or dollar signs as well.

4. Send no more than one survey a week to each respondent

5. Create attractive messages by using the formatting toolbar to format the text or include images. Attractive emails are more likely to be opened. Email programs such as Outlook allow recipients to preview the email before opening it.

In addition to the tips in the post above, keep these tips in mind to increase your survey link click rate:

1. Tell invitation recipients how the survey will benefit them. For example, will you use the data you are collecting to improve your service to them?

2. Indicate how long the survey will take. You can estimate that 5 closed-ended questions take one minute, and 2 open-ended questions take one minute.

3. Assure confidentiality of responses

]]> By: Market research on a budget. 8 useful feedback tools. http://www.webdistortion.com/2009/03/11/surveying-on-a-budget/comment-page-1/#comment-3964 Market research on a budget. 8 useful feedback tools. Thu, 12 Mar 2009 20:20:19 +0000 http://www.webdistortion.com/?p=1768#comment-3964 [...] on from yesterday’s post - social feedback sites, have enabled larger brands such as Dell to innovate further by using [...] [...] on from yesterday’s post – social feedback sites, have enabled larger brands such as Dell to innovate further by using [...]

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