We’ve all seen plenty of posts that mention must install WordPress plugins, but not so many that concentrate solely on which plugins are the best at marketing your site. This collection of must install plugins for marketers can give both your site and your traffic an added lift and boost in traffic. So you’ve got your blog up and running, what would I recommend you install on it?
Subscribe to Comments
This plugin (as you may have guessed from the name) allows your visitors to subscribe to the comments stream, and pulls them back in for another visit when someone else addresses something they’ve written. Think of it as email marketing on demand for your comment stream. This will increase your repeat visitors and encourage a sense of community around your site.
SEO Smart links
SEO Smart links allows you to specify a particular keyword or keyphrase, and associate it with a page on your site. I love this plugin, because it means I can work away creating content on my blog, and not worry to strongly about revisiting previously written articles to relink them to fresher content. It performs some of that maintainance itself. The added benefit that it has will be that the search engines will get a better feel for what your site is about; and you will also gain the benefit that visitors will hang around for longer.
Custom Link Love
Custom Link Love for WordPress offers a way to reward regular commenters whom you trust with an outgoing link that is followed, whilst removing the actual link from comments from those who aren’t regular commenters. This plugin should reward more regular comments and help to erradicate spam.
Wassup real time monitoring
Ever wondered what visitors get up to on your site and where they come from? Wassup allows you to integrate real-time monitoring of visitors into your WordPress admin panel. Real – time analytics have made a comeback of late; and this will allow you to analyse in detail your traffic patterns and make design and development decisions to maximise your site goals.
MaxBlogPress Ping Optimiser
Ping notification lets other services know when you’ve published a post. It is used extensively across the web, and can provide you with a nice healthy slice of traffic when you do it. It’s also pretty much essential in order to get listed quickly in Google news and blog search. This plugin only notifies those services at appropriate times, which can help prevent you from getting banned. You can view the services I notify when I post over at the forums.
Google sitemaps can help a site get indexed deeper and quicker by the three major search engines. This plugin automatically creates a sitemap structure in the root of your WordPress site, and adds them to the index.
What would Seth do?
This plugin shows a message for new visitors and one for repeat visitors. The name of the plugin comes from a quote in one of Seth Godin’s marketing books.
WP Greetbox Plugin
WP Greetbox is similar to the above, only that it changes the message per referrer. This is very clever marketing. It means that you can create a message according to an audience that is visiting your site, and change it accordingly. For example if you know Stumbleupon visitors have a high bounce rate, you may wish to create a more sticky greeting message for them.
This plugin mirrors the likes feature in Facebook so you can determine more accurately which posts people like. It also is extremely important for social proof in promoting your site.
All in one SEO pack
Arguably one of the best WordPress plugins for the WordPress platform, (for a couple of other SEO plugins have a look here) all in one SEO pack automates the process of creating unique meta description tags, and titles. It gets rid of the default architecture in WordPress of including the site name in the title, which can dilute your rankings in the search engines. All in one SEO eradicates this problem.
Comment Love rewards your commentors with a link to their last post. As the blog community are active in reading other blogs, this can give your user generated content strategy a welcome boost.
WP Email adds a “send to a friend” box to your blog and allows them to market your blog for you. If your readers find something interesting on your site,this will let them email it to a friend or co-worker.
Split Test Plugin
Split testing allows you to monitor alternative versions of the same post to see which your visitors respond better to. It can help you understand the motives behind your visitors and see what way they react to different things easily.
Sociable adds easy to use social media buttons on your site, and helps to encourage your visitors to share your material. The main reason of using this plugin over others would be its flexibility in adding other newservices, and the sheer number of services it implements, which is bound to cover at least one of the networks your visitors are using.