Archive for 2009

What is branding

January 22, 20090 Comments

What its not Branding is not just about logo’s and business cards Branding is not wrapping something up with a bow Branding is not about looking good, its about being fantastic What it is Branding is absolute integrity and honesty Branding is about being extraordinary Branding is gently exceeding expectations Branding starts when a customer [...]

Continue Reading »

Lifestyle businesses are most at risk.

January 21, 20090 Comments

Money for old rope One of the easiest ways to grow is through repeat business. Repeat marketing, relationship building and selling to an existing customer base is a hell of a lot easier than finding new business. Many small businesses seem to be quite content being floaty lifestyle businesses where risk is minimal, things are [...]

Continue Reading »

130+ productivity links for twitter addicts

January 15, 200913 Comments

Twitter links – not for the faint hearted. These badboys are pretty extensive. I’ve been collecting them on my travels as I go. Here’s a good few of the ones I’ve stumbled over in the few months that I’ve been tweeting. I’d love a few bookmarks for this folks. Feel free to give it a stumble or post to delicious if you found it useful.

Continue Reading »

Content creation is only half the story.

January 13, 20094 Comments

I’ve seen a few people recently who have been  blogging / video blogging about site promotion. Most of them fail to hit the nail firmly on the head. Whilst creating content on your site is important, its definitely not the only thing.

Continue Reading »

Grab your Twitter brand while you still can.

January 10, 20092 Comments

Prevent yourself getting TwitterSquatted. Something that is becoming more and more apparent on Twitter is that major brands that are slow to adopt have the potential to get brand-jacked.  I’ve seen numerous discussions on Twitter and on various blogs and news pieces that highlight the importance of grabbing your brands twitter account.  Pat Phelan recently [...]

Continue Reading »

Links and things 09/01/09

January 9, 20091 Comment

Social Media marketing helps raise $15,000 dollars in 9 days.  And scores over 2700 links according to yahoo. Go and donate. DanZarrella takes Mashable’s prediction and turns it into a reality. Joost de Valk will be releasing a plugin via SmashingMag  On his day off from Erskine Greg Wood helps us survive the zombies. Great work Greg. [...]

Continue Reading »

Bounce rates as an SEO factor

January 2, 20097 Comments

It’s been a long time prediction of many SEO’s that Google will start to watch out for bounce rates when indexing sites.. The underlying thought process being that a high bounce rate indicates a site which isn’t as worthy or interesting as a site with a low bounce. I’ve previously explained bounce rates and provided [...]

Continue Reading »

Back to Top