Looks like this is either a bug, or an easter egg - but Twitter has some unusual behaviour in the web interface. When you Tweet the word "off" - just on its own, Twitter autotweets a random old post of yours. Not sure on whether this is testing internally exposing something to come, or if its mee...

Unfortunately for the web, many websites are conceived, designed and built internally. Whilst there are exceptions to the rule, often this leads to a number of decisions being made that are at best questionable, and at worst disastrous for the usability and overall success of the site. This post tal...

As I've already discussed in the series, there are a number of ways to monitor the results from your marketing efforts, via Google Analytics, but unfortunately - these tools don't give context. Social networks are more and more giving us the data back to make informed decisions, but with the more cl...

In our previous post on monitoring social media with Google Analytics, we talked about adding tracking parameters to your URL's, setting conversion goals and thinking more about how your URL's are used within various social media platforms. All of these things facilitate better data collection, but ...

With any form of marketing, if you don't measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free -  your time is not, and all too often its easy to get blindsided, and fritter the day away by being too active within th...

Just woke up to a new post in Google reader from the guys at Twitter. Looks like they have finally figured out what the business model will be, in the form of a value added service - Promoted Tweets. This little stroke of genius puts allows you to pay for the privilege of exposure, starting with...

When you start any website project, some of the plugins and features you integrate into the overall design can be integral to the organic growth of the site. Here's a few of my own thoughts on common strategies and website features for traffic and why you should consider them at the start of a blog ...

Technical support for many often has communication barriers. Sometimes, you'll be emailing a client telling them how to do something and they'll do something completely different - or you'll be talking to them over the phone and they will misinterpret your directions. In many cases, unfortunately...

There's no denying the fact that local is the new global. The one topic that seems to be very hot in 2010 is location aware services, and the race for ownership of the local advertising space is apparent throughout the web. Starups such as Gowalla and Foursquare  (see previous mention of their resp...