The IAB have released an interesting study looking at visitor behaviour on both YouTube and Facebook.  The research looks at the behaviour and attitudes of YouTube and Facebook users, with the aim of understanding the role of each in users’ online lives, including : Motivations for visiting t...

One of the things that frustrates me with many businesses' approach to the web is content, and a lack of real understanding of how people are likely to interact with it. Many make the mistake of jumping aboard the social media train, and lead their strategy by using the tools, rather than starting w...

Crowdsourcing is now a massive part of internet culture and offers a way for all of us to pool resources like never before, using the collaborative power of the web.  A number of web based projects using crowdsourcing as the underlying theory, are harnessing collaboration to solve business problems...

Facebook, whilst hugely popular, still remains relatively difficult to data mine without legal implications.  It's no surprise really. Firstly, there are the privacy issues - which Facebook have struggled with for some time. Secondly, they are protecting themselves from Google, who would simply pre...

I've previously took a look at SEO keyword tools for attempting to figure out the best keywords for your content i.e. the ones with potentially the most traffic and the least competition. This can of course be used to make sure that you are going to get the most bang for buck for your content. Ho...

Content strategy. It's a buzz word in online marketing, but one that deserves attention. If you have no direction or strategy for your content, then your site is doomed from the get-go. Unfortunately, even in 2010 the web is still full of stagnating brochure sites that are unlikely to reach their fu...

I've recently come across a brilliant story which captures perfectly the essence of why social media empowers us. This isn't your average Starbucks marketing campaign, forget your whistles and bells Skittles homepage takeover. It's a human story, with an outcome that has blown me away personally. ...

I've very proud to announce the release of my first free WordPress theme, "CleanPin". Yes-  if you are wondering, it's clean as a new pin! Having spent a bit of free time on a side project creating it, I've decided to open it up to the Wordpress community. It is extremely clean both from a design...

I've been experimenting recently more and more recently with YouTube and other video platforms to build traffic,  and my experiences have been largely positive. Video content has always had a slightly higher barrier to entry for it's creation, as it normally requires some level of technical knowl...

As a developer myself, it normally takes quite a bit to impress me.  I'm sceptical of many new web services to hit the web, as often they are old ideas repackaged as something else. Recently however, I've discovered  couple of truly unique ideas for web applications that have left an impression wi...