Series – 4 tips for minty fresh blog indexing

Subtle but effective blogging tips. This series of 5 posts explores just some of the tiny things that make a big difference.  Subscribe so you don’t miss out on the next one.

fresh blog content

Google and other search engines use a number of techniques to find out about new material which makes its way onto the web. The more discoverable your content is, the quicker it will make its way into the search index. The sooner it is in the index, the more likely it is to be found by users, receive incoming links, and effectively grow your traffic. This is of particular importance if it is breaking news or time sensitive material.

There are a couple of techniques which  can increase the speed in which your content is indexed, which are examined in this post and should help to encourage Googlebot and others to crawl faster.


Google and others use RSS feeds as one of quickest ways to determine when content is published. I’ve often noticed URL’s which have been just published, getting into the index with tagging parameters which are only present in the feed.

Being listed in Google Blog search (URL to submit here) may have a large part to play in this, as this post from Matt Cutts indicates – the crawl caching proxy lifts pages when it can from other Google services.

Another simple piece of code to have on your site is the link tag, which gives bots a clear indication that there’s an alternative, quicker way to get to your content.

<link rel="alternate" type="application/rss+xml" title="RSS" href="" />

Ping a Ding Ding

Another subtle but effective way to grow your blog is to make sure that you are effectively pinging blog services to let them know you have newly published material. Again this is an indicator to bots and other services that you have new content, and need indexed.

For those of you unfamiliar with the concept of RPC, or what it is all about, the WordPress codex provides a good overview.

The following services I’m using for my own site, Vladimir has a good list (including some in the comments) over at Prelovac worth taking a look at as well.

For those of you who aren’t using the traditional blogging platform, or have a bespoke architecture, you may find the following Perl RPC script of use. This will allow you to fire off an RPC call on demand.

Another must in the list shown below assuming you are using Feedburner to deliver your content, is Feedburner ping – ( – which will enable even faster real time delivery to the search engines.  See this official Google page on the subject.

XML sitemaps

It stands to reason that Google have implemented the sitemap protocol to more easily facilitate structured discovery of content. Further information on the different types of sitemap which you can create are available in this earlier post.

For faster indexing, its really worth implementing a sitemap to make life easier on Google bot and your servers.

Get Real Time

The real time web offers a number of opportunities for webmasters to deliver their content faster than ever before.

Google and others are already implementing and laying the ground work for faster indexing, so any service which is tapping into these real time trends is worth paying attention to.

This post has a number of these platforms for real time content delivery listed which are worth being a part of.

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