– video encoding made simple

January 27, 201113 Comments

With the expansive number of different video container formats floating around the web at the minute, coupled with Google’s announcement that it is axing support for the H.264 video codec from its Chrome browser, we, as HTML5 developers are left in something of a quandary.

To make your video watchable across all devices and platforms, including mobile devices such as iPads and smart phones you’re going to need to encode your video more than once. There is no single combination of containers and codecs that work across all browsers and platforms, and this is unlikely to change any time soon.

All in all, video on the web is something of a mess.

Looking to change all of that, a new service from the guys behind comes, a service which not only encodes the videos in all the required formats for you, but detects the user agent and platform of the user requesting the video and serves the appropriate version from a high quality content delivery network. The service hopes to save you both time and bandwidth, and improve the overall delivery speed and experience of your videos. You simply give them your video and they give you back a universal video url that will play your video absolutely everywhere.

With the URL of the service being already short and sweet, and social media integration high on the agenda, we could see more and more links appearing in our stream in the future. For those of you interested in giving it a spin, I’ve a couple of invites for the platform available to give away, leave me a comment and I’ll sort you out.  Check out the video overview below for a basic review of the service.

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  1. Tweets that mention – video encoding made simple -- | January 27, 2011
  1. Clo says:

    Would love to try it out, mainly to compare with TubeMogul!

  2. Paul Anthony says:

    Hi Clo, I’ve added you first on the list :)


  3. Rolf says:

    Thanks for introducing this great video service. Can you please invite me?

  4. AlienSoul says:

    Hello there!

    I love your blog. You know, I was just thinking about the possibilities of a fall back solution for video, like we have for audio in html5. This is great news!! Thank you so much for sharing!


  5. Noah Muller says:

    I would like to check out this service as well.
    Could you please send me an invitation code.


  6. Wow, this service sounds like a fantastic idea! I would love an invite.

  7. Paul Anthony says:

    Hi Guys,

    Invites on their way…


  8. Emilia Wysocka says:

    Sound like something I really need and would highly appreciate the invitation :) Thank-you guys for sharing the idea!

  9. Raul says:

    Hi can you send me an invitation too, thanks ! great blog !!

  10. J Pollman says:

    If you have any invites left, I’d appreciate one.


  11. I am a YouTube partner and would love to test this out and let my subscribers know about this service!

  12. Hi – update today, March 25, 2011, is now open to the PUBLIC as a free beta. Everyone can access the service to ensure their videos will play back on all popular mobile phones and web browsers. To participate in the open beta, simply visit

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