This recently published video from Google business shows just what impact search has made to the web generally. Some of the insight and stats they have gained over the course of last year makes for very interesting reading over a number of different markets and niches. Here’s an overview of some of the ones that stuck out for me.

89% of consumers started their holiday shopping with search
Nearly 60% of moms search for coupons and discounts online
25% of Auto purchases use the mobile web when researching their potential new vehicle
75% of patients research symptoms online before visiting a physician.
40% of travellers search for their destination before booking.

No surprise that the mobile web’s growth is starting to make a real impact on a number of businesses, particularly those involved with the automotive sector. The holiday search statistic reinforces sentiments issued from Comscore today, with the 2010 holiday season seen its first billion-dollar day on record. To add to that the last quarter of 2010 online spend reached a record $43.4 billion for the quarter, up 11 percent versus year ago.

Via Google Barometer

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