Many of you regulars will have noticed my posting frequency on this blog, going into hyper drive in the past couple of months. What was previously about one post a week (at best) is now averaging out at about (4.9 posts per week). The different types of content has ranged from easily digestible snapshots of the web, to longer more diligent writing, whereas previously, if it wasn’t a sit down and read thoroughly effort, for fear of upsetting my apple cart – I tended to not post it at all.
The majority of posts prior to this year were averaging anywhere from 500 words minimum to 1000 words+ per post, with many of them coming in at the top end of that figure. This year, I’ve decided to not be so scared of posting quick, short sharp blips of information when the notion takes me.
The change you are now experiencing is an experiment with a change in approach, to see whether subscriber counts or indeed traffic generally is positively affected. So far, it’s looking very much like it’s working, with total pageviews for this year currently sitting at 30% of last years total pageview count. The offshoot of this is, well, my email subscribers are now getting hammered with fresh posts in their inbox, a potentially negative outcome that I was concerned with.
Everywhere you read online about blogging best practise seems to suggest getting into a blogging rhythm, with your subscribers expecting a post to land on a particular day, or at a particular time, or at regular intervals. “Don’t disrupt them”, “Don’t annoy them by posting too regularly” these professional bloggers cry.
Balls to that. It’s the publishing equivalent of fighting with one hand behind your back.
Do you think the Techcrunch’s or Mashable’s of this world worry about when they post? No. They just get out there and do it.
The truth of the matter is this. Your subscribers expect fresh content and the web demands it to grow your traffic. If people have a problem with that, or can’t organise their inbox into “read later” folders of useful content; let them go – there’s thousands of other people out there on the web to take their place. I’m not for a second saying don’t respect your readership, but if you are holding back on publishing for fear of annoying some, your only really hurting your own site in the long run.
Sometimes I know the content that will potentially do well; sometimes I don’t. I do know this though. Persistence wins verses destiny every time.
What makes blogging rewarding for me? Posting content, and seeing what sticks.