What is an influencer?

April 29, 20112 Comments

Ever wondered exactly what it is to be an influencer? Influencers is a short (14 minute) documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach, whilst examining New York culture, art, design and history.

In the background, the documentary also explores an entire ecosystem of DIY (Do It Yourself) minded individuals whose passion is transforming Pop Culture. Their creations have produced powerful independent media that became the main news source for many readers and creatives entrepreneurs around the world.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. A great watch, with a chilled soundtrack that perfectly compliments.

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  1. Jason says:

    Great video. Who made this? What Cornerstone company are those guys from? #curious

  2. Paul Anthony says:

    No idea Jason,

    More info here:


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