Following on from their announcement two weeks ago, that content creators have influence, Google have rolled out a new feature that shows the Google profile of certain content creators in the search results. For example, if you perform a search (as I did this morning) for content produced by ‘Matt Cutts’ you’ll see his profile alongside his search result. Its currently being piloted with a small number of content creators who have the authorship markup enabled as well. A search for [daggle] should bring up an example result with Danny Sullivan highlighted, e.g: http://www.google.com/search?q=daggle
This is great news for anyone who creates content on the web today, as not only will the profile of your website now gain traction, but it will also provide direct benefit to your social reach. Traditionally webmasters have been used to encouraging Twitter ‘follows’ as a way of rewarding great content, and this move makes the process seamless for anyone with a profile. It’s a very bold move that will be sure to see further traction inside Google+ when it is rolled out worldwide. Time to update your blog to include rel=”author” ;)
via the Inside Search blog.
linky
posted:June 30, 2011 1:16 pm
Ahhhh. Something new to play with.
Seeing as how I have already updated my Google profile and started using Google+, I guess I might as well start adding the “author” to any new stuff I write.
here is my first attempt here :-
ppcni.com/top-20-google-adwords-tips-e-book/
Jordan McClements
linky
posted:June 30, 2011 5:35 pm
The goalposts shift again. How do I go about “authoring” specifically – do I have to tag my content? Will their be a wordpress app that we can use that will do this for us? Any help appreciated.
List Broker – Data Broker
linky
posted:June 30, 2011 6:06 pm
Hi there.
Some essential reading :
http://insidesearch.blogspot.com/2011/06/authorship-markup-and-web-search.html
http://www.schema.org/Person
http://codex.wordpress.org/Author_Templates
http://yoast.com/highlighting-wordpress-authors-search/
http://www.google.com/support/webmasters/bin/answer.py?answer=1229920
For the most part you can follow the last link and add some code to your site to denote that rel=”me” is really you.
Paul.
Paul Anthony