Monetate is a testing, targeting and personalisation platform all rolled into one. Without the need for technical support you can quickly deploy personalisation campaigns, A/B test them and improve your site conversion rate in a snap. It is particularly tiered towards e-commerce retailers who want an extra level of control over their site without having to approach their technical team.
When setting up a campaign, Monetate asks users an easy to determine flow of questions. Who to test, What to test, When to test, and Where on the website, making it easy for any user to begin testing. Each Monetate campaign is automatically A/B tested against a control and the results are tracked in real time via their Analytics platform. Once you are satisfied that the key metrics such as average order value and conversion rate have improved, its one click to disable the control and move forward with your changes.
With every visitor to your website being unique in their profile in terms of needs and desire, Monetate is the technical equivalent of a personal shopper meeting and greeting every one of them – with the end result of increased revenues and improved conversion rates. As the personalised web springs to life, undoubtedly we’ll see more of these types of features making their way into other e-commerce platforms, but for now, Monetate provides a much need solution to tailor your marketing approach to customers across the web.
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Filed in: E-commerce