Bottlenose – the multi porpoise social media dashboard. ;o)


Launching today in private beta, Bottlenose offers an entirely new way of navigating your social media stream. Supporting Twitter and Facebook networks at the moment, with  RSS, Yammer, Chatter, and more planned – Bottlenose attempts to make sense of the information within in an easy to navigate, multi purpose social media dashboard. Those of you familar with the offline program “Tweetdeck” will feel right at home, as BottleNose have taken this multi column approach to their interface, and presented it just as elegantly.

For those of you who are active within social networks will  know, the speed and volume of information which flows within those networks are often overwelming. Bottlenose attempts to harness the power of algorithms to solve that problem,  by automating the curation and filtering process for you more intelligently (based on interests) and by the people who you engage the most with inside that particular network. For example, if you frequently retweet certain users, or often ‘like’ their status updates, then it follows that those people are likely more important to you. Bottlenose breaks your stream down into more granular parts, making it simpler to consume, and easier to manage.

There are a number of interesting tools and features within BottleNose that aren’t available within the social networks supported themselves – arguably some of them most definitely should be. You can for example  add ‘digital assistants’ viewports to the app, which allow you to quickly browse things such as ‘Popular’ status updates within your stream (retweeted by others) – ‘Breaking News’ – status updates which contain ‘breaking news’ in the content, ‘News posted by Influencers‘ – news posts coming from influencers within your network, and  ‘Suggested Reposts’ – content which BottleNose detects is trending and will likely help to increase your own influence amongst followers.

You can also automate a variety of tasks – with support for automated retweets, email and desktop notifications under certain conditions. The creative amongst you will be able to utilise a number of these together to make life a whole lot easier, and indeed find breaking news and scoops via social media with the tool. See below example of just one way this can be used to bolster your social toolkit.

Bottlenose also attempts to present information that it thinks you will find of interest, having scanned your own tweets and built a personality around you.  If these don’t hit the mark, there is the capability to teach bottlenose exactly what you are interested in manually, and improve the curation of your content in an automated way.

Should you want to take the filtering to the next level, well, you can do that too. Bottlenose provides a way to generate a ‘custom stream’ of your updates, based on a number of different criteria. You can begin your search across your entire Network, or a subset of people that you’ve already defined (Twitter Lists) and filter on message content, the number of message reposts, and a whole bunch of other neat meta data (see below).

It’s bloody clever by all accounts.

Visual representations of our updates can also bring something extra for users to the party,  (Google Plus’ ‘Ripples‘ illustrating a growing trend towards this) – Bottlenose also delivers a conceptually similar node based visualisation of trending messages with ‘Sonar’ – a way to see what is trending at a glance. You can also easily perform a customised stream search AND see what is trending with Sonar within it. Sonars can also be used to find out exactly the sort of topical areas that people are mentioning – without slowly scrolling through their previous updates. It’s almost like a Word / Topic Cloud per user, except its fully interactive and browsable.

Bottlenose isn’t solely for the consumption of your streams, as you might expect, there is also the ability to push messages out from the platform with added meta data that makes your messages easier to find later on.  

Technology wise, Bottlenose uses some clever stuff – including HTML5 local storage for some parts of the stream, Node.js for delivery of some of the real time content, and it uses the proposed activity stream standard, culminating in a pretty awesome, featured packed enhancement for how you currently consume social news.

p.s I’ve 10 invites to give away, drop me your email to if you are interested in getting one.

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