When it comes to mobile applications, the app stores of Google and Apple are, for most, the first port of call for critical review and helping to determine whether something is worthy of downloading. Added to that, mobile App Store SEO relies heavily on positive review scores to rank applications higher in the results, bring […]
Author Archive for Paul Anthony
Paul is a web bloke / programmer with a penchant for online marketing. This blog is a personal outlet, with an eclectic mix of articles.
In designing beautiful interfaces, the language you use is as important as how it looks aesthetically. Plenty has been written on how important it is to make users feel comfortable using your product, yet small text details and what can seem like minor interface interactions all too often get overlooked.
One super interesting company that are only going to get more and more relevant in the world we live in today is Sentient Technologies. As well as being one of the most funded company in A.I. and being the brains behind some of the technology in Siri, these guys are building out a huge machine learning platform that […]
If this post comes across as jealousy. Honestly, nothing could be further from the truth. In the digital space there’s no shortage of them. Name a field of specialism, and you can bet there will be an award for it. Blog awards, SEO awards, design awards, startup awards. They are all bullshit. If you are doing great […]
At the start of any new software product that doesn’t have a customer base, the balance between product and marketing is a tricky one. Particularly if you are developing a product yourself. If you don’t focus on acquiring new customers you’ll not learn about the problems within your product and what features matter. If you […]
If you work in the digital sector at all, you’ll have experienced the wrath of the age old SEO complaint from clients: My website isn’t in Google. Translated roughly to: My website isn’t at the top of the search results for whatever competitive phrase they have decided to fire at the search. The inconvenient truth […]
Some of you will already be aware that my time has recently been spent been coding away on this piece of software for holiday management. It’s a lot of fun starting from scratch with absolutely nothing, and ending up with a site that has already started to serve a customer base. Here’s the 30 second elevator pitch. If […]
As with any marketing platform online, there are ways to leverage the amount of traffic you get from them. Facebook in particular is notorious for the increased amount of effort (and creativity) brands need to put it to get results from it.