URL: http://monetate.com/ Monetate is a testing, targeting and personalisation platform all rolled into one. Without the need for technical support you can quickly deploy personalisation campaigns, A/B test them and improve your site conversion rate in a snap. It is particularly tiered towar...

URL: http://stripe.com Unfortunately for many small startups and sole traders on the web  getting a merchant account for online payments isn't the easiest thing in the world. Combine that with the PCI compliance hoops, and having to worry about monthly fees, and all of a sudden things get c...

As someone who has always been fascinated with Amazon's long tail strategy, this fantastic presentation from French Agency FaberNovel perfectly illustrates exactly that. As the leading player in the e-commerce space, Amazon highlights just far big digital commerce has come, and the slideshare ide...

Goodsie allows anyone to create a simplified, bespoke e-commerce solution that allows anyone to sell physical or digital goods. Frustrated by some of the complexities of other hosted e-commerce platforms out there, Goodsie aims to bring things back to basics, with a clear and simple approach to ...

Social media has already impacted the high street. With discount and reward based startups such as Foursquare and Groupon leading the charge, and Google to follow suit, we can see a definite trend developing where online is the starting block for consumer buying decisions. One company that has tak...

E-commerce stores are traditionally difficult to generate links for. With many stores offering the same type of products, there's not much reason to link to product pages unless they have something unique about them. I've hinted before that retailers need to add value to see growth in their business...

Most website owners in the know recognise that keyword research, and staying ahead of online trends can be crucial to their success, and overall impact. Knowing what your audience are demanding can help you create content and information that fills a gap, and provides more targetted visitors to your...

As some of you have been aware, I've previous written a pretty extensive review of multiple open source e-commerce options in the past. These e-commerce solutions are often perfect for those more technical folks amongst us who want complete ownership, and complete control of their e-commerce softwar...

Social media for many is a daunting concept.  Many e-commerce sites are confused as to where to start, and have been slow to adopt the changing online landscape - however as part of an overall  e-commerce strategy it is well and truly here to stay. Smart retailers are dipping their toes into the s...

Following up on a previous (surprisingly popular) post, there's a couple of other things online retailers can do to easily improve their site and traffic. Common sense tips on the whole, but overlooked in some cases. 1) Utilise Affiliates I've come into contact with far too many shops that still d...