Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
Following up on a previous (surprisingly popular) post, there’s a couple of other things online retailers can do to easily improve their site and traffic. Common sense tips on the whole, but overlooked in some cases. 1) Utilise Affiliates I’ve come into contact with far too many shops that still don’t offer their data up […]
Newcomers to E-commerce sites have it tough. Their very nature means that their linkgraph is all too often weak in comparison with larger competitors. With domain age also playing a big part in Google’s algorithm, all too often it’s a case of whoever was around first, and has the most links will win. However there […]
I did promise a bit of a review a while back of SpyFu. Unfortunately getting access to the system took a bit of hoop jumping, and thanks to a bit of a dodgy credit card voucher validatation on the site I’m only getting round to getting a look at the interface for myself. I’ve now […]
In part one (Wrong Business Decisions) and part two (Poor Website Implementation) we discussed the ins and out of the commercial and software decisions to make with your e-commerce operation. So now you’ve made the sale, hooray pat yourself on the back, and your e-commerce operation is ready to boom right? Wrong. Post sale care […]
Following on from our first post on mistakes with e-commerce there are a few things that many retailers get wrong when it comes to the website itself. Poor Website Implementation 1). Making the Checkout long winded. Amazon is awesome. Why? Because of one-click checkout. You should be looking for an e-commerce platform that has this […]