When it comes to mobile applications, the app stores of Google and Apple are, for most, the first port of call for critical review and helping to determine whether something is worthy of downloading. Added to that, mobile App Store SEO relies heavily on positive review scores to rank applications higher in the results, bring […]
As with any marketing platform online, there are ways to leverage the amount of traffic you get from them. Facebook in particular is notorious for the increased amount of effort (and creativity) brands need to put it to get results from it.
Facebook have announced that they are rolling out a new design to their Like and Share buttons over the coming weeks. They have also released details on the current penetration – with installs on over 7.5 million websites, and 22 billion views daily. The new design is being rolled out in stages (across a % of users) […]
Muhammad Ali’s championship fight the notable ‘Rumble in the Jungle‘ against George Foreman, is arguably one of the most captivating displays of tactical genius known in the history of boxing.
Filling the gaps in other people’s services is a risky strategy, and an unsustainable business model.
Metrics without context is a potential pitfall for any business. You sold 1500 widgets more than last week (yet made a loss through heavy discounts). You gained 1500 new customers in a month (but lost 500 repeat customers through poor customer service). As you can see – context is crucial in understanding performance. Yet when […]
Love Pinterest but are slightly peeved that you can’t pin anything from with Facebook?
Wondering what data Facebook are actually storing about you? That’s exactly the question that Max Schrems’ a 24 law student from Vienna has asked himself, and following a full data request of all his personal data from the service, coming up with some scary results.
YouTube founders Chad Hurley and Steve Chen today announced that they have acquired Tap11, the developer of a Twitter and Facebook analytics platform that allows brand owners and advertisers to monitor and measure the impact of social media campaigns. Tap11 becomes part of Hurley and Chen’s new company, AVOS, which recently acquired the social bookmarking site […]