Marketing

Viral content sites, make hay while the sun shines.

February 19, 20140 Comments

  For a lot of businesses, social traffic has flipped the web on its head, and Facebook and other platforms continue to eat into Google’s dominance as the primary referrer source. No longer are marketers concentrating solely on search engine positions and organic SEO, but thinking about how to create content that will drive traffic […]

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Zapier – Automate Your Business Workflow

November 19, 20130 Comments

Zapier have taken the automation concept and applied it to webapp APIs, concentrating on web based API’s such as Zendesk, Freckle, Github, and a whole bunch of others.

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Popular Content From Popular Domains

September 27, 20130 Comments

A few weeks back, I hacked together a free tool that marketers could use to find their own, and their competitors all time most popular content currently listed on Reddit. Just for fun, tonight I ran the tool alongside a predefined list of the most popular websites on the web according to Google Ad Planner.  I added […]

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Getting Your Press Release to the Right People

August 27, 2013

Getting your press release for your event, company, or non-profit to the right people is essential in making sure it gets noticed by the people that need to see it. A press release tells people all of the information you need them to know, but if you don’t get it to the right newspaper, magazine, […]

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Why Instagram and Vine will leave YouTube in their wake.

August 24, 20130 Comments

Micro video content is probably one of the most interesting trends in social media to see growth. Vine launched in January of this year, Instagram video two months ago.  MixBit (this month).  The adoption, and release of micro content services particularly for video and image based services continues to explode.  Snapchat came out of no-where, […]

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Pinterest’s amazing attention to detail and why design should lead code.

April 14, 20130 Comments

Some of the more astute among you will have noticed Pinterest’s recent upgrade, including a roll out of Analytics, larger pins and other minor changes to the network. One of the smaller details that stood out for me, was the photo loading. Pinterest lazy load photos – i.e. they only bring them back when the user needs […]

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Buzzworthy content that generates links – the $1000 pizza and £1 guitar.

December 24, 20121 Comment

E-commerce sites are a traditionally tough cookie to crack in terms of attracting links, particularly if you are in competition with larger more established brands and competition.

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Forget Socl, Skype could be Microsoft’s secret social network.

December 8, 20120 Comments

Could Skype play a role in Microsoft’s move into social media?

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Bake Viral Directly into your Product.

September 26, 20120 Comments

One of the most powerful ways to build momentum in terms of signups within your product is to leverage social and viral marketing.

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Your most important page is the one your visitors couldn’t find.

June 4, 20120 Comments

Everyone that runs a website has useful data at their finger tips, often without realising it.

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