Marketing

Pinterest’s amazing attention to detail and why design should lead code.

April 14, 20130 Comments

Some of the more astute among you will have noticed Pinterest’s recent upgrade, including a roll out of Analytics, larger pins and other minor changes to the network. One of the smaller details that stood out for me, was the photo loading. Pinterest lazy load photos – i.e. they only bring them back when the user needs [...]

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Buzzworthy content that generates links – the $1000 pizza and £1 guitar.

December 24, 20121 Comment

E-commerce sites are a traditionally tough cookie to crack in terms of attracting links, particularly if you are in competition with larger more established brands and competition.

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Forget Socl, Skype could be Microsoft’s secret social network.

December 8, 20120 Comments

Could Skype play a role in Microsoft’s move into social media?

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Bake Viral Directly into your Product.

September 26, 20120 Comments

One of the most powerful ways to build momentum in terms of signups within your product is to leverage social and viral marketing.

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Your most important page is the one your visitors couldn’t find.

June 4, 20120 Comments

Everyone that runs a website has useful data at their finger tips, often without realising it.

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I wrote this post whilst high on Kool Aid.

May 11, 20121 Comment

One of the biggest misconceptions I’ve ever encountered on the web is the notion that somehow you can apply statistical analysis to social media marketing.

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Creating mindblowing social bait – micro content updates that work.

April 23, 20121 Comment

Its no longer just good enough to create engaging content on your own website that drives traffic, you have to rock the Casbah on Facebook, Twitter et al to be considered a true guru™ of the online space. That means updates and statuses that generate retweets and likes and reshares.

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10 steps to more successful affiliate marketing.

April 6, 20124 Comments

Affiliate marketing is one of those things that anybody with a little internet knowledge can pick up quickly and make decent money at.

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PirateBay takes cloud computing literally, experiments with airborne drones

March 18, 20120 Comments

As one of the most visible members of the anti-copyright or pro-piracy movement, and a facilitator of file-sharing the notorious Pirate Bay website has had its fair share of raids and attacks from government officials attempting to shut it. As such, the architecture and internal systems used have been focused firmly on hands free decentralised computing [...]

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The next step in geolocation – social awareness

March 8, 20120 Comments

Location aware applications for mobile have become commonplace. Everything from Foursquare, to Google Latitude to Gowalla to Facebook places. All of these startups rely on one common factor – checkins. In almost all cases, users need to actually be willing to share a status update that shouts to the world exactly where they are, and [...]

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