Often with social media, brands and businesses think they can just jump in and get going. I mean how hard can it be? Often the results are less than favourable, with users either breaking core guidelines of the marketing platform they choose, or worse still ending up with a PR disaster that can’t ...

Whilst the web has been changing rapidly in recent years in terms of the way we communicate, one of the most interesting things for me is watching the actual impact it has offline in other areas of our 'real' lives. We've all heard about the impact of 'citizen journalism', with social media leading ...

Small is the new large in social media, and I've no doubt that trend will only become more evident in 2012.  As users have got to grips with the platforms already available to us, we have come to realise the benefits in cultivating tighter, smaller and more valuable relationships with others onlin...

If there's one thing marketers can't measure with any statistics package, it's emotion. Often the web teaches us that online businesses should concentrate on conversions, shaping and twisting our web pages until they provide the fastest experience possible through task orientated goals. I subscri...

With a number of social media platforms available to consumers, we are always searching for ways to minimise our workload, and in order to do so, it often makes sense to want to connect together accounts so a distributed message can be sent out from one place. The following post provides just a few ...

Published as a Guest post on leading Northern Ireland Jobs Portal - RecruitNI.com There’s no denying that LinkedIn is becoming a force to be reckoned with in the Recruitment industry. With more than two million business professionals joining the service over the past nine months, the total ...

One of the recent darlings of social media is Klout, the social media performance gauging service that apparently lets you see how influential you are across Twitter, Facebook and now recently Google+. Its hard to be active in these networks without seeing a K+ high five here, or a blog post there...

Crowdsourcing is the new black, and there are a plethora of resources available on the web for a variety of applications.  Millions of volunteers have performed tasks such as cataloging Martian landforms and translating text into machine-readable form. If you've ever been frustrated by Captcha form...

There's no denying that the web is full of snake oil salesmen, and with the explosion of social media, there is no shortage of charlatans looking to make a quick buck, establishing themselves as consultants and 'social media experts'. Experts my arse. Give a man a Twitter account, and he'l...

Sometimes you come across marketing creativity that really makes you sit up and take notice. When faced with the unenviable task of searching for a job,  and marketing yourself,  the web and social media provides a variety of opportunities that wouldn't work with other mediums. This collection ...