When it comes to mobile applications, the app stores of Google and Apple are, for most, the first port of call for critical review and helping to determine whether something is worthy of downloading. Added to that, mobile App Store SEO relies heavily on positive review scores to rank applications higher in the results, bring […]
Everyone knows that email is one of the best converting tools in your online marketing arsenal. As a sales tool, it kicks arse, as customers have already opted in to hear your message, and are far enough down the relationship chain to care about your message. There are a shed load of email marketing systems […]
Email marketing works. It’s the way many of us communicate on a daily basis with our customers. Provided the email content remains personal, relevant and above all permission based, email marketing can revolutionise your business. The beauty lies in the viral nature of it, with the ability to quickly forward to a friend or someone else who may be interested in a particular commercial offering.
If you are running a web based business, then it is absolutely crucial that you reply quickly to emails. Your customers expect a reply from an online store, or business quicker than they would if they left a voice message. The reason being – an online shop – if open, carries the same expectation that […]
Many people wonder how email as a communication medium has not died under the barrage of spam. Granted the spam wars are not a thing of the past as predicted by Bill Gates just yet. As spam detection ges more widespread, the way that spam reaches us steps up a gear. We have seen over […]
1) Double Opt – in your list The bounce rate with double optins is usually lower compared to those were you have the email address not confirmed. Make sure your email marketing software implements this – otherwise you may find that your list gets filled with users who have made a typo in their email […]