Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
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Its no longer just good enough to create engaging content on your own website that drives traffic, you have to rock the Casbah on Facebook, Twitter et al to be considered a true guru™ of the online space. That means updates and statuses that generate retweets and likes and reshares.
As one of the most visible members of the anti-copyright or pro-piracy movement, and a facilitator of file-sharing the notorious Pirate Bay website has had its fair share of raids and attacks from government officials attempting to shut it. As such, the architecture and internal systems used have been focused firmly on hands free decentralised computing […]
Location aware applications for mobile have become commonplace. Everything from Foursquare, to Google Latitude to Gowalla to Facebook places. All of these startups rely on one common factor – checkins. In almost all cases, users need to actually be willing to share a status update that shouts to the world exactly where they are, and […]
As the web becomes more and more ubiquitous in everyday life, the number of sites which have cropped up to bridge the gap between offline experiences and online experiences has grown substantially. It is no longer a ‘geeky’ thing to meet and make friends people in real life that you’ve only met in online communities. […]
Often with social media, brands and businesses think they can just jump in and get going. I mean how hard can it be? Often the results are less than favourable, with users either breaking core guidelines of the marketing platform they choose, or worse still ending up with a PR disaster that can’t be erased […]
Small is the new large in social media, and I’ve no doubt that trend will only become more evident in 2012. As users have got to grips with the platforms already available to us, we have come to realise the benefits in cultivating tighter, smaller and more valuable relationships with others online (as we do in […]