Small is the new big – social media is growing up.

January 17, 20121 Comment

Small is the new large in social media, and I’ve no doubt that trend will only become more evident in 2012.  As users have got to grips with the platforms already available to us, we have come to realise the benefits in cultivating tighter, smaller and more valuable relationships with others online (as we do in […]

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You can’t measure emotion.

December 4, 20111 Comment

One important value we often miss when examining business metrics is emotion.

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22 social media recipes to easily cross post your updates.

November 19, 20117 Comments

The following post provides just a few of the recipes available for the interconnection of accounts and with a bit of creative thinking you should be able to chain many of these together to suit your needs and reach a bigger audience.

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7 ways to increase your visibility on LinkedIn

September 22, 20110 Comments

Published as a Guest post on leading Northern Ireland Jobs Portal – There’s no denying that LinkedIn is becoming a force to be reckoned with in the Recruitment industry. With more than two million business professionals joining the service over the past nine months, the total number of users in the UK has now […]

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Why I don’t have much Klout – and why I couldn’t give a monkeys about it.

September 22, 20113 Comments

One of the recent darlings of social media is Klout, the social media performance gauging service that apparently lets you see how influential you are across Twitter, Facebook and now recently Google+. Heres why I don’t care about it.

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Crowdsourcing content to grow your traffic.

September 18, 20110 Comments

Far from being a frowned on practise, even large, established bloggers on major publications are using crowdsourcing to build up detailed third party resources and information around a topic, and it’s an often overlooked option for site owners struggling to create fresh content when trying to build up and improve their site.

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You’re not a social media expert, you’re just another schmuck with a Twitter account.

April 24, 201124 Comments

There’s no denying that the web is full of snake oil salesmen, and with the explosion of social media, there is no shortage of charlatans looking to make a quick buck, establishing themselves as consultants and ‘social media experts’. Experts my arse. Give a man a Twitter account, and he’ll tweet for a day. Teach […]

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Creative job hunting techniques for social media fans.

March 27, 20110 Comments

Sometimes you come across marketing creativity that really makes you sit up and take notice. When faced with the unenviable task of searching for a job,  and marketing yourself,  the web and social media provides a variety of opportunities that wouldn’t work with other mediums. This collection of creative job hunters have thought outside the […]

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Mobile Devices – how we get local news.

March 14, 20110 Comments

Ex-Googler Vanessa Fox, and the team at NineByBlue have produced this great infographic using data collated from Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism. More information available here @ State of the Media 2011. Click to see it full size.

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HyperAlerts – Google Alerts for Facebook

February 28, 20111 Comment

Getting alerts from Facebook pages is difficult, especially if you manage multiple pages. HyperAlerts changes that, by bringing multiple account alerts management to the masses.

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