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I’m sceptical of many new web services to hit the web, as often they are old ideas repackaged as something else. Recently however, I’ve discovered couple of truly unique ideas for web applications that have left an impression with me.
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This collection of social signup solutions from around the web increase engagement, and provide a lower barrier to entry for your web application. Click to find out more.
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This post examines a few ways you can investigate your web analytics software to find “question phrases” which will help you to improve your website.
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Fundraising isn’t easy at the best of times, if you are wondering how best to utilise internet fundraising, and avoid the pitfalls – this post examines 7 tips for better response rates, and increased revenue online.
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As I’ve already discussed in the series, there are a number of ways to monitor the results from your marketing efforts, via Google Analytics, but unfortunately – these tools don’t give context. Social networks are more and more giving us the data back to make informed decisions, but with the more closed platforms – data [...]
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If you aren’t segmenting your existing analytics data, you aren’t really understanding it fully. For example, you may find that repeat visitors behave entirely different to first time visitors. Or that blog traffic stay longer than your main site. etc etc. This collection of segmentation reports may help you to understand your social media efforts and indeed your overall site traffic that bit more.
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With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free - your time is not, and all too often its easy to get blindsided, and fritter the day away by being too [...]
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Facebook markup language or FBML for short is used in a variety of places within the social network. Anyone who has written any Facebook applications will already be pretty familiar with its tags, and will probably have used it to write data to walls, or share postings with others programmatically. If however you haven’t yet [...]
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There are a number of ways to grow a website’s traffic organically. But if you look a bit further at how the web is evolving now, you’ll know that you have to go a bit further to market your site, and indeed yourself online. Social media has introduced an additional avenue for business growth, and [...]
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Everyone knows that email is one of the best converting tools in your online marketing arsenal. As a sales tool, it kicks arse, as customers have already opted in to hear your message, and are far enough down the relationship chain to care about your message. There are a shed load of email marketing systems [...]
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3 ways to improve your online brand recognition.
There are a number of ways to grow a website’s traffic organically. But if you look a bit further at how the web is evolving now, you’ll know that you have to go a bit further to market your site, and indeed yourself online. Social media has introduced an additional avenue for business growth, and [...]
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