7 tips for more successful internet fundraising

July 20, 20101 Comment

Fundraising isn’t easy at the best of times, if you are wondering how best to utilise internet fundraising, and avoid the pitfalls – this post examines 7 tips for better response rates, and increased revenue online.

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Analysing social media marketing without Google Analytics.

April 25, 20107 Comments

As I’ve already discussed in the series, there are a number of ways to monitor the results from your marketing efforts, via Google Analytics, but unfortunately – these tools don’t give context. Social networks are more and more giving us the data back to make informed decisions, but with the more closed platforms – data […]

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Segmenting social media campaigns with Google Analytics

April 18, 20103 Comments

If you aren’t segmenting your existing analytics data, you aren’t really understanding it fully. For example, you may find that  repeat visitors behave entirely different to first time visitors. Or that blog traffic stay longer than your main site. etc etc. This collection of segmentation reports may help you to understand your social media efforts and indeed your overall site traffic that bit more.

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Monitoring social media with Google Analytics

April 17, 20109 Comments

With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free –  your time is not, and all too often its easy to get blindsided, and fritter the day away by being too […]

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7 FBML examples to rock your Facebook fan page.

March 22, 2010

Facebook markup language or FBML for short is used in a variety of places within the social network. Anyone who has written any Facebook applications will already be pretty familiar with its tags, and will probably have used it to write data to walls, or share postings with others programmatically. If however you haven’t yet […]

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3 ways to improve your online brand recognition.

February 22, 20109 Comments

There are a number of ways to grow a website’s traffic organically. But if you look a bit further at how the web is evolving now, you’ll know that you have to go a bit further to market your site, and indeed yourself online. Social media has introduced an additional avenue for business growth, and […]

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Turn WordPress into a romping stomping newsletter machine!

January 9, 20107 Comments

Everyone knows that email is one of the best converting tools in your online marketing arsenal.  As a sales tool, it kicks arse, as customers have already opted in to hear your message, and are far enough down the relationship chain to care about your message. There are a shed load  of email marketing systems […]

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7 internet marketing articles you really should have read

December 3, 20093 Comments

Ever blogger / marketer knows that you are what you read. The single greatest way you can learn and grow at anything in life is to take what others know and build upon that knowledge. I’ve collected what I consider some of the best articles from online marketers from around the web – including some […]

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Old school internet marketing 1.0

September 10, 20094 Comments

With the rise and rise in social media, its often easy to overlook the slightly old – school marketing methods to help your site grow. Not every site vertical fits perfectly into with the demographic of users within digital marketing channels such as Twitter or Facebook, and depending on the audience sometimes its back to […]

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14 innovative marketing plugins for wordpress

July 6, 20099 Comments

Ever wondered what plugins you can install to market your content for you? This collection of 14 innovative marketing plugins for Wordpress should get you off to a flying start.

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