7 content promotion strategies for healthier website traffic.
Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
Marketing
How quickly do you reply to email?
If you are running a web based business, then it is absolutely crucial that you reply quickly to emails. Your customers expect a reply from an online store, or business quicker than they would if they left a voice message. The reason being – an online shop – if open, carries the same expectation that [...]
Bluetooth marketing on the way out?
Outlaw reports this morning that recent legislation has now meant that Bluetooth Marketing is now being re-examined by the government, and the law could be changed to make the process illegal. With entire business models based on the technology, this could spell disaster for a number of firms who have invested heavily in Bluetooth Push technology. [...]
Finding links in unlikely sources.
Some of the best ways to find links is to find out what top competitors are doing. Yahoo Site Explorer is a fantastic tool to do this, as it is the own search engine that gives accurate backlink data. From using this tool, I’ve managed to find a few places online that I wouldn’t have [...]
What lies in the future for email?
Many people wonder how email as a communication medium has not died under the barrage of spam. Granted the spam wars are not a thing of the past as predicted by Bill Gates just yet. As spam detection ges more widespread, the way that spam reaches us steps up a gear. We have seen over [...]
10 tips on how to avoid email marketing campaign failures.
1) Double Opt – in your list The bounce rate with double optins is usually lower compared to those were you have the email address not confirmed. Make sure your email marketing software implements this – otherwise you may find that your list gets filled with users who have made a typo in their email [...]
The top 30 websites in Ireland. Who validates?
For no other reason than to perhaps shame them into submission, i’ve done a bit of research on which websites out there validate, and which ones couldn’t care less. Amazingly some of the companies advocating standards based design and adoption of web standards still are falling foul of perfect Zen. I’ve picked the top 20 [...]
Seven reasons why the majority of business blogs get it wrong.
Firstly you need to decide on your blogs purpose. The majority of blogs setup for business are a way of becoming an authority in the field. They also provide a customer response channel, and educate your potential customers. If you expect to get a blog readership properly setup, you are going to have to follow [...]
Online marketing without measurement is dead.
IF you are still relying on guess work in your marketing campaigns, you aren’t really marketing. The online media presents multiple opportunities to measure ROI – here are a few of the ways in which you can do so.
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