Marketing

Radio Advertising Northern Ireland.

February 2, 20081 Comment

Is it just me or is radio advertising in Northern Ireland nothing short of abysmal? Maybe its radio advertising across the country, but I’ve never heard so many cheesy lines. I listen to Cool FM at work, who obviously are part funded by advertising sales. Whoever thinks up some of the ads, needs to get […]

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Make your Blog Bootie like the FTSE.

December 18, 20070 Comments

In the financial world people invest in stock because the investment is likely to earn more money through returns. In the world of blogging, the investment comes from the time people take to read your posts, and the returns that they get are the following: Entertainment Give people something to digest that they haven’t seen […]

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13 of the Best Festive Flash Games for Christmas 07.

December 17, 20070 Comments

Tis the season to waste time playing games online – and we love our viral flash games. Here’s some Christmas Crackers to keep your thumbs from twiddling this Christmas.. Speedy Santa – Pilot the man in red around the firebox race track. If you make it round the track in time you’ll get yourself a […]

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5 lessons webdevelopers can learn from Nintendo’s WII business model.

December 16, 20077 Comments

Everyone in the gaming industry has been surprised by Nintendo’s rise and rise in the video gaming market. Their new console the Nintendo WII (for those of you who have been living under a rock) has blindsided the major market dominators Microsoft and Sony. November 2006 was the first time that Xbox, Nintendo Wii and […]

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Is listbait worthy of a mention in attracting visitors?

December 12, 20071 Comment

Listbait is an art. People who like making lists (obsessive compulsives etc), are generally brilliant at it. You see these on Digg, and Delicious all the time. 20 ways to get rich quick, 100 Top CSS directories. You know the drill. But do they achieve results? In the past I’ve created traffic booms by using […]

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How quickly do you reply to email?

December 11, 20071 Comment

If you are running a web based business, then it is absolutely crucial that you reply quickly to emails. Your customers expect a reply from an online store, or business quicker than they would if they left a voice message. The reason being – an online shop – if open, carries the same expectation that […]

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Bluetooth marketing on the way out?

December 3, 20071 Comment

Outlaw┬áreports this morning that recent legislation has now meant that Bluetooth Marketing is now being re-examined by the government, and the law could be changed to make the process illegal. With entire business models based on the technology, this could spell disaster for a number of firms who have invested heavily in Bluetooth Push technology. […]

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Finding links in unlikely sources.

November 29, 20071 Comment

Some of the best ways to find links is to find out what top competitors are doing. Yahoo Site Explorer is a fantastic tool to do this, as it is the own search engine that gives accurate backlink data. From using this tool, I’ve managed to find a few places online that I wouldn’t have […]

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What lies in the future for email?

November 27, 20070 Comments

Many people wonder how email as a communication medium has not died under the barrage of spam. Granted the spam wars are not a thing of the past as predicted by Bill Gates just yet. As spam detection ges more widespread, the way that spam reaches us steps up a gear. We have seen over […]

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10 tips on how to avoid email marketing campaign failures.

November 21, 20072 Comments

1) Double Opt – in your list The bounce rate with double optins is usually lower compared to those were you have the email address not confirmed. Make sure your email marketing software implements this – otherwise you may find that your list gets filled with users who have made a typo in their email […]

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