Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
For a lot of businesses, social traffic has flipped the web on its head, and Facebook and other platforms continue to eat into Google’s dominance as the primary referrer source. No longer are marketers concentrating solely on search engine positions and organic SEO, but thinking about how to create content that will drive traffic […]
A few weeks back, I hacked together a free tool that marketers could use to find their own, and their competitors all time most popular content currently listed on Reddit. Just for fun, tonight I ran the tool alongside a predefined list of the most popular websites on the web according to Google Ad Planner. I added […]
Getting your press release for your event, company, or non-profit to the right people is essential in making sure it gets noticed by the people that need to see it. A press release tells people all of the information you need them to know, but if you don’t get it to the right newspaper, magazine, […]
Micro video content is probably one of the most interesting trends in social media to see growth. Vine launched in January of this year, Instagram video two months ago. MixBit (this month). The adoption, and release of micro content services particularly for video and image based services continues to explode. Snapchat came out of no-where, […]
Some of the more astute among you will have noticed Pinterest’s recent upgrade, including a roll out of Analytics, larger pins and other minor changes to the network. One of the smaller details that stood out for me, was the photo loading. Pinterest lazy load photos – i.e. they only bring them back when the user needs […]
Could Skype play a role in Microsoft’s move into social media?
Its no longer just good enough to create engaging content on your own website that drives traffic, you have to rock the Casbah on Facebook, Twitter et al to be considered a true guru™ of the online space. That means updates and statuses that generate retweets and likes and reshares.