Social Media

Viral content sites, make hay while the sun shines.

February 19, 20140 Comments

  For a lot of businesses, social traffic has flipped the web on its head, and Facebook and other platforms continue to eat into Google’s dominance as the primary referrer source. No longer are marketers concentrating solely on search engine positions and organic SEO, but thinking about how to create content that will drive traffic […]

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Zapier – Automate Your Business Workflow

Zapier – Automate Your Business Workflow

November 19, 20130 Comments

Zapier have taken the automation concept and applied it to webapp APIs, concentrating on web based API’s such as Zendesk, Freckle, Github, and a whole bunch of others.

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Popular Content From Popular Domains

September 27, 20130 Comments

A few weeks back, I hacked together a free tool that marketers could use to find their own, and their competitors all time most popular content currently listed on Reddit. Just for fun, tonight I ran the tool alongside a predefined list of the most popular websites on the web according to Google Ad Planner.  I added […]

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Getting Your Press Release to the Right People

August 27, 2013

Getting your press release for your event, company, or non-profit to the right people is essential in making sure it gets noticed by the people that need to see it. A press release tells people all of the information you need them to know, but if you don’t get it to the right newspaper, magazine, […]

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Why Instagram and Vine will leave YouTube in their wake.

Why Instagram and Vine will leave YouTube in their wake.

August 24, 20130 Comments

Micro video content is probably one of the most interesting trends in social media to see growth. Vine launched in January of this year, Instagram video two months ago.  MixBit (this month).  The adoption, and release of micro content services particularly for video and image based services continues to explode.  Snapchat came out of no-where, […]

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Pinterest’s amazing attention to detail and why design should lead code.

Pinterest’s amazing attention to detail and why design should lead code.

April 14, 20130 Comments

Some of the more astute among you will have noticed Pinterest’s recent upgrade, including a roll out of Analytics, larger pins and other minor changes to the network. One of the smaller details that stood out for me, was the photo loading. Pinterest lazy load photos – i.e. they only bring them back when the user needs […]

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Forget Socl, Skype could be Microsoft’s secret social network.

Forget Socl, Skype could be Microsoft’s secret social network.

December 8, 20120 Comments

Could Skype play a role in Microsoft’s move into social media?

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Bake Viral Directly into your Product.

Bake Viral Directly into your Product.

September 26, 20120 Comments

One of the most powerful ways to build momentum in terms of signups within your product is to leverage social and viral marketing.

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I wrote this post whilst high on Kool Aid.

I wrote this post whilst high on Kool Aid.

May 11, 20121 Comment

One of the biggest misconceptions I’ve ever encountered on the web is the notion that somehow you can apply statistical analysis to social media marketing.

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Creating mindblowing social bait – micro content updates that work.

Creating mindblowing social bait – micro content updates that work.

April 23, 20121 Comment

Its no longer just good enough to create engaging content on your own website that drives traffic, you have to rock the Casbah on Facebook, Twitter et al to be considered a true guru™ of the online space. That means updates and statuses that generate retweets and likes and reshares.

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