Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
Location aware applications for mobile have become commonplace. Everything from Foursquare, to Google Latitude to Gowalla to Facebook places. All of these startups rely on one common factor – checkins. In almost all cases, users need to actually be willing to share a status update that shouts to the world exactly where they are, and […]
As the web becomes more and more ubiquitous in everyday life, the number of sites which have cropped up to bridge the gap between offline experiences and online experiences has grown substantially. It is no longer a ‘geeky’ thing to meet and make friends people in real life that you’ve only met in online communities. […]
Often with social media, brands and businesses think they can just jump in and get going. I mean how hard can it be? Often the results are less than favourable, with users either breaking core guidelines of the marketing platform they choose, or worse still ending up with a PR disaster that can’t be erased […]
Small is the new large in social media, and I’ve no doubt that trend will only become more evident in 2012. As users have got to grips with the platforms already available to us, we have come to realise the benefits in cultivating tighter, smaller and more valuable relationships with others online (as we do in […]
The following post provides just a few of the recipes available for the interconnection of accounts and with a bit of creative thinking you should be able to chain many of these together to suit your needs and reach a bigger audience.
One of the recent darlings of social media is Klout, the social media performance gauging service that apparently lets you see how influential you are across Twitter, Facebook and now recently Google+. Heres why I don’t care about it.
Far from being a frowned on practise, even large, established bloggers on major publications are using crowdsourcing to build up detailed third party resources and information around a topic, and it’s an often overlooked option for site owners struggling to create fresh content when trying to build up and improve their site.
There’s no denying that the web is full of snake oil salesmen, and with the explosion of social media, there is no shortage of charlatans looking to make a quick buck, establishing themselves as consultants and ‘social media experts’. Experts my arse. Give a man a Twitter account, and he’ll tweet for a day. Teach […]