When it comes to mobile applications, the app stores of Google and Apple are, for most, the first port of call for critical review and helping to determine whether something is worthy of downloading. Added to that, mobile App Store SEO relies heavily on positive review scores to rank applications higher in the results, bring […]
I’m sceptical of many new web services to hit the web, as often they are old ideas repackaged as something else. Recently however, I’ve discovered couple of truly unique ideas for web applications that have left an impression with me.
As I’ve already discussed in the series, there are a number of ways to monitor the results from your marketing efforts, via Google Analytics, but unfortunately – these tools don’t give context. Social networks are more and more giving us the data back to make informed decisions, but with the more closed platforms – data […]
If you aren’t segmenting your existing analytics data, you aren’t really understanding it fully. For example, you may find that repeat visitors behave entirely different to first time visitors. Or that blog traffic stay longer than your main site. etc etc. This collection of segmentation reports may help you to understand your social media efforts and indeed your overall site traffic that bit more.
With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free – your time is not, and all too often its easy to get blindsided, and fritter the day away by being too […]
Facebook markup language or FBML for short is used in a variety of places within the social network. Anyone who has written any Facebook applications will already be pretty familiar with its tags, and will probably have used it to write data to walls, or share postings with others programmatically. If however you haven’t yet […]
There are a number of ways to grow a website’s traffic organically. But if you look a bit further at how the web is evolving now, you’ll know that you have to go a bit further to market your site, and indeed yourself online. Social media has introduced an additional avenue for business growth, and […]
I’ve had the priviledge this month of being interviewed by Marketing Age magazine alongside Lauren Fisher and Conor Lynch, on the “Rules of engagement” for social media. This interview was conducted by Marie Boran so a big thanks to her for featuring us. You can read the full interview extract below, some of which was […]