Social Media

This is why social media rocks.

October 13, 20104 Comments

I’ve recently come across a brilliant story which captures perfectly the essence of why social media empowers us. This isn’t your average Starbucks marketing campaign.

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3 silky smooth social media startups to watch out for.

October 4, 20102 Comments

I’m sceptical of many new web services to hit the web, as often they are old ideas repackaged as something else. Recently however, I’ve discovered  couple of truly unique ideas for web applications that have left an impression with me.

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Analysing social media marketing without Google Analytics.

April 25, 20107 Comments

As I’ve already discussed in the series, there are a number of ways to monitor the results from your marketing efforts, via Google Analytics, but unfortunately – these tools don’t give context. Social networks are more and more giving us the data back to make informed decisions, but with the more closed platforms – data […]

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Segmenting social media campaigns with Google Analytics

April 18, 20103 Comments

If you aren’t segmenting your existing analytics data, you aren’t really understanding it fully. For example, you may find that  repeat visitors behave entirely different to first time visitors. Or that blog traffic stay longer than your main site. etc etc. This collection of segmentation reports may help you to understand your social media efforts and indeed your overall site traffic that bit more.

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Monitoring social media with Google Analytics

April 17, 20109 Comments

With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free –  your time is not, and all too often its easy to get blindsided, and fritter the day away by being too […]

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7 FBML examples to rock your Facebook fan page.

March 22, 2010

Facebook markup language or FBML for short is used in a variety of places within the social network. Anyone who has written any Facebook applications will already be pretty familiar with its tags, and will probably have used it to write data to walls, or share postings with others programmatically. If however you haven’t yet […]

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3 ways to improve your online brand recognition.

February 22, 20109 Comments

There are a number of ways to grow a website’s traffic organically. But if you look a bit further at how the web is evolving now, you’ll know that you have to go a bit further to market your site, and indeed yourself online. Social media has introduced an additional avenue for business growth, and […]

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Social media rules of engagement. Marketing Age.

June 18, 20094 Comments

I’ve had the priviledge this month of being interviewed by Marketing Age magazine alongside Lauren Fisher and Conor Lynch, on the “Rules of engagement” for social media. This interview was conducted by Marie Boran so a big thanks to her for featuring us. You can read the full interview extract below, some of which was […]

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5 ways to better organise and manage your social profile.

April 4, 20096 Comments

Ever wondered what the best way to manage and organise your social profiles is? With a number of startups offering to do just that, this post examines some of the best.

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