One of the critical elements of any successful content strategy is promotion. Whether you are creating content yourself, or outsourcing it to someone else, one thing matters. Getting it noticed. So how do you go about developing a promotion strategy that makes a difference to your bottom line ...

One of the most frequent mistakes people make in their approach to content strategy, is concentrating solely on the audience they have built their product around. For example, I see retailers blogging soley about new product lines, I see hyper local startups blogging solely about local events, I see...

So. You've developed your shiny new website, installed Google Analytics, and are now wondering how the hell you are going to get visitors to come and see it. This post takes a detailed step by step, no bullshit approach to getting your website from a standing start to achieving a target traffic leve...

With the Panda update hitting many websites earlier this year, Google have been forced to be much more vocal about what constitutes a quality website. Back in May, they published these guidelines, which helped give us a glimpse into the thought processes at the Googleplex, and how quality is determi...

"I came, I shared, I left." - in many cases, this is the pattern that forms from traffic arriving from social platforms to many sites on the web today. Take a snapshot of the traffic to your website from social bookmarking sites, Twitter, Facebook et al, and you'll see high bounce rates, low time on...

One of the hardest things on the web has to be attracting an audience, and growing traffic to a brand new website.  It's where traditional businesses moving to the web as a platform often falter; whilst they succeed at growing sales offline - growing traffic and sales online is a completely differ...

Music, is one of my many loves. I am, however, musically speaking inferior compared to some of the acts and independant artists to be found in the corners of the web. It's no secret that today's music chart is largely influenced by the web, and that musicians worldwide have never been better equ...

One of the things that frustrates me with many businesses' approach to the web is content, and a lack of real understanding of how people are likely to interact with it. Many make the mistake of jumping aboard the social media train, and lead their strategy by using the tools, rather than starting w...

Many web startups are based around the basic principle that more users equals greater success, and more revenue. Whilst getting traffic to your site is one thing, getting users engaged enough to actually signup, and convert into active, repeat visits is quite another. One technique that many bus...

If you've been running a website or blog for any length of time, you'll  realise  that its just as important to keep a site maintained as it is to add new content to it. There is merit in revisiting old or neglected parts of your site, linking the old to the new, and utilising your existing traffi...