Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
Bucket testing or A/B testing is the process of segmenting a certain audience type on your website, and working out what performs best. It’s not just some buzzword that is thrown around in marketing circles, it should be front and centre in everyone’s mind when it comes to improving your website.
We all know newspaper’s are slowly dying. Circulation is dropping, display and classified ad revenue is drying up and paywalls are largely thought to be a waste of time, according to thought leaders on the topic at Harvard University. Thankfully however, there is a plethora of alternative social news apps which aggregate the content being shared [...]
Forums can be a great way to encourage audience participation, and to change a website from a one dimensional entity into a full fledged community. Here are a couple out there on the web today to help you create that goal, each with their own benefits.