There are few sites on the web which truly embrace all aspects of search engine optimise best practice, and fewer again which recognise the all important power of the click through. There are a number of things that you can do to increase traffic on your site, but by far one of the easiest is to inc...

The web has never been more exciting and filled with opportunity. I personally believe that we are living in a time that is the digital equivalent of the gold rush, with it never being a better time to establish a site, and build an online business that will continue to grow in value. Online adve...

If you've been blogging for any length of time, you'll be familiar with the humble link request. A cleverly composed email by an SEO company, that offers you the outstanding opportunity to link to one of their clients, for free or even for financial gain.  Some of these requests even tout the poten...

Google's Panoramio is a often forgotten acquisition by the search giant -they don't exactly push hard at the marketing of it. I'm predicting that over time it will play a much bigger role along with Picasa as an element in their social strategy going forward. For now though, Panoramio offers phot...

Sometimes, it can be really useful to find out the popular pages on another site from your own. You can use this to your own advantage in a couple of ways. Firstly, you may want to concentrate on requesting links on powerful pages, and those which are already popular around the web.  Secondly, you ...

E-commerce stores are traditionally difficult to generate links for. With many stores offering the same type of products, there's not much reason to link to product pages unless they have something unique about them. I've hinted before that retailers need to add value to see growth in their business...

There are little to no courses available that bridge the gap between online marketing, or journalism for the web out there, and those with formal training often find themselves scratching their heads when they break a story online, and yet some other random bozo / blogger on the web outranks them fo...

I've previously took a look at SEO keyword tools for attempting to figure out the best keywords for your content i.e. the ones with potentially the most traffic and the least competition. This can of course be used to make sure that you are going to get the most bang for buck for your content. Ho...

Information graphics or infographics for short are hot to trot online for a number of reasons. Firstly, they illicit the  'wow factor' response, (especially if they are vector based and well designed), and secondly and perhaps most importantly they tell us something in an intuitive, and easy to pro...

I've previously had a go at creating a website checklist of the things you should pay attention to prior to the launch of a new site, however I haven't went into great detail on the things which make a difference with regards to search engine optimisation and marketing. So here's my own personal SEO...