7 content promotion strategies for healthier website traffic.
Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
SEO
Using QDF plus high PageRank sites to your advantage.
Query deserves freshness (QDF) is a term used by Amit Singhal in a New York Times article back in 2007. It describes an algorithm which ranks content which is likely to be current, relevant or of temporal importance and artificially inflates the ranking of a page – before that page has gained any links. In [...]
10 SEO image tips for photographers
Some sites have it tough. If you are building a site such as Flickr, or are a photographer wondering how to get better exposure (pun not intended) for your images via search engines, you are generally up against it. With the majority of your content being visual, it’s harder to get a decent rank on [...]
Exec Tweets SEO fail.
One of the first sites that I’ve seen advertising on Twitter is ExecTweets. The site launched today from Federated Media, and sponsored by Microsoft, is built on top of the WordPress platform. The basic gist is that execTweets collects posts from corporate executives, and allows a digg style voting system to rate them up and [...]
Google follows profile links from its own domain.
Having a dig around on Google’s robots.txt today, I discovered a few interesting bits and bobs. Firstly, they have a dedicated server setup (gstatic.com) for serving up their own sitemaps. These sitemaps seem to contain quite a few good old fashioned static links to text files. These text files contain thousands of links to static [...]
Bounce rates as an SEO factor
It’s been a long time prediction of many SEO’s that Google will start to watch out for bounce rates when indexing sites.. The underlying thought process being that a high bounce rate indicates a site which isn’t as worthy or interesting as a site with a low bounce. I’ve previously explained bounce rates and provided [...]
Newly launched Japanese Food site. Peter Geansai Gorm.
You’ll notice I was a little careful in the wording of this post. I don’t want to associate it too closely with the competition. But for those of you who haven’t a clue what I am on about – take yourself over to Google and try typing in Geansai Gorm. If you want to see [...]
Web traffic checkup. Part 2. SEO 101. On page factors
There are some obvious improvements that you can make with your website to aid it to perform better in the search engines, and some simple tricks that you can employ to insure that you are not committing search engine sins. On page factors are the things that you can do *on* and in the web [...]
What exactly is linkbait? A 5 minute guide to content promotion.
One of the newest SEO strategies that are in use today is linkbait, if your SEO optimiser is still talking exclusively about on-page optimisation and keyword stuffing – 1995 called and they want their meta tags back.
What makes a great SEO?
I’ve been following recently with much interest at the response Lyndon has received over his recent announcement of a custom SEO recruitment service. It appears that hidden in the woodwork of the web there is alot of SEO talent out there not getting what they deserve. I’d be interested to see the breakdown of how [...]
URL’s are out. Search, is in.
I noticed today that recently the Royal British Navy’s advertising (created by The Mill in London) has started to use the power of search over actual URLs. Instead of posting the URL to the Mod, (www.royalnavy.mod.uk/careers) as show in their original advert below they are now advertising with the terms “search navy jobs online“, which [...]
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