7 content promotion strategies for healthier website traffic.
Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
SEO
5 Coding Mistakes that Designers make.
Lets face it some of us are built for coding, and some of us built for design. Its a left brain and right brain thing, I’ve always maintained that people are mostly one or the other. Can you be a creative coder or a logical designer? My thinking is that the best of the best [...]
Why do you need your own domain to blog successfully?
Many first time bloggers start out using the free accounts at Blogger, or TypePad. The reason for their generousity in providing you with a blog is twofold. 1) They retain you as a visitor, i.e. once you sign up and start blogging you will be unlikely to leave. That can result in increased revenue for [...]
5 lessons webdevelopers can learn from Nintendo’s WII business model.
Everyone in the gaming industry has been surprised by Nintendo’s rise and rise in the video gaming market. Their new console the Nintendo WII (for those of you who have been living under a rock) has blindsided the major market dominators Microsoft and Sony. November 2006 was the first time that Xbox, Nintendo Wii and [...]
Traditional link requests. A thing of the past?
Personally, I think link requests are moving towards being dead. I have yet to receive a single one, which wasn’t either spam, or full of falsehoods. As a search engine marketer, you should always check the authenticity of claims (such as pagerank), and traffic through the likes of Alexa. That said, I have also yet [...]
Finding links in unlikely sources.
Some of the best ways to find links is to find out what top competitors are doing. Yahoo Site Explorer is a fantastic tool to do this, as it is the own search engine that gives accurate backlink data. From using this tool, I’ve managed to find a few places online that I wouldn’t have [...]
Subdomains have no trust or pagerank.
As a result of setting up this blog, I’ve noticed that my trust within the engines has been affected. Although my main domain has been ok, there is without doubt an instant “starting from zero trust” happening with subdomains. Incidently this subdomain also points to an alternative IP address. I may have to start link [...]
The lifecycle of a high traffic website. 16 steps to success.
1) You have no traffic You have virtually no website traffic at all. You’ve purchased your domain name, you’ve built your site, but you aren’t even in Google yet. You are a nobody online. 2) You are listed in Google for your domain name A search for your company / business name brings back your [...]
Three Google Tips you didn’t already know..
Get indexed quickly. It is possible to get into the index in 24 hours or less. Here’s how: Submit to the social’s – Digg, Del.icio.us, Reddit – the usual offerings. As they have a high crawl rate, they will get you noticed. Submit to Google’s URL inclusion request form. Get yourself a MySpace, Bebo, or [...]
Long live the link. Why outgoing links are your bestest buddy.
Outgoing links are your friend. Hug them. Use them lots. The faithful hyperlink is the building block of the web – without them – it simply wouldn’t function. So why are businesses so scared of giving someone a link? Well typically, business dont want to give away too many links because it is an endorsement, [...]
What is the long tail strategy? Amazon as a case study.
The long tail strategy is a theory based on the fact that if you spread yourself widely enough, that visitors will come to your website as a result.
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