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What is the long tail strategy? Amazon as a case study.

Paul Anthony • November 15, 2007 • 2 Comments

The long tail strategy is a theory based on the fact that if you spread yourself widely enough, that visitors will come to your website as a result.

Web Promotion

7 content promotion strategies for healthier website traffic.

Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.

Paul Anthony • October 11, 2011 • 5 Comments

Why your content needs to have mass market appeal.

If you are writing just for your existing site audience, the difference between success and failure has often lots to do with mass appeal on a global level.

Paul Anthony • August 20, 2011 • 0 Comments

Zero to hero – 10 bulletproof steps to 1000 visits a day.

This post takes a detailed step by step, no bullshit approach to getting your website from a standing start to achieving a target traffic level of around 1000 unique visitors a day.

Paul Anthony • August 10, 2011 • 5 Comments

Thoughts on building a quality website.

Earlier this year Google released guidelines on how to avoid the dreaded Panda update, or indeed to help recover from it. This post examines those guidelines in detail and my thinking on the information shared by Google.

Paul Anthony • July 21, 2011 • 5 Comments

3 reasons why social traffic is worth it.

“I came, I shared, I left.” – in many cases, this is the pattern that forms from traffic arriving from social platforms to many sites on the web today. Take a snapshot of the traffic to your website from social bookmarking sites, Twitter, Facebook et al, and you’ll see high bounce rates, low time on [...]

Paul Anthony • June 30, 2011 • 0 Comments