Long live the link. Why outgoing links are your bestest buddy.

November 16, 20072 Comments

Outgoing links are your friend. Hug them. Use them lots. The faithful hyperlink is the building block of the web – without them – it simply wouldn’t function. So why are businesses so scared of giving someone a link? Well typically, business dont want to give away too many links because it is an endorsement, […]

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What is the long tail strategy? Amazon as a case study.

November 15, 20072 Comments

The long tail strategy is a theory based on the fact that if you spread yourself widely enough, that visitors will come to your website as a result.

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