Email is now an integral part of business, most if not all have email addresses, and as such this provides an excellent way of reaching your potential customers! Email is also inexpensive, personal, and travels at lightning speeds compared to traditional media. Email marketing is also starting to reach epic proportions with European Email Marketing Spend hitting 1.5 billion euros in 2007 - Microsoft for example sends out in excess of 20 million email marketing pieces every month. so the question is more a case of why are you not using it?


1) Speed of Delivery and Implementation.

The average direct mail campaign requires at least a few days of work, between working with copywriters, printers, graphic designers and mail distribution companies. Email is alot quicker, Webdistortion can produce effective campaigns within a few hours and when deployed that campaign will hit email inboxes almost instantly.

2) Expense.

When working with multiple companies there are always going to be associated costs. Single direct mail campaigns can cost in upwards of £1000 a single email campaign to multiple opt-in subscribers to your website can be implemented at a fraction of the cost. When compared to other traditional marketing, the cost per email recipient is dramatically reduced.

3) Tangeable Benefits

More often than not direct mail campaigns are difficult to monitor. Who read your message? Who threw it in the bin? Who contacted you as a result? Unless you have implemented faxbacks, or have a dedicated 0800 phone number setup for your direct mail campaign you aren't monitoring or reporting on your campaigns effectively. Email campaigns on the other hand can provide tangeable benefits. The following is a list of some of the things we can report on for you.

Additionally when you marry an email campaign to a dedicated landing page on your website, which allows your prospects to contact you, you have a clear call to action which will generate leads.

4) Personalisation

Email as a medium is highly customisable. In addition customisation does not carry an additional cost, as is common with traditional direct mail campaigns. In addition if your website, or CRM system collects accurate data on your customers and their buying patterns, you can customise email campaigns further to match products to customers. Amazon do this brilliantly, notice how they almost know what you want? This is also linked to their email campaigns.


5) Global Reach.

Email crosses all physical borders, and the cost associated with doing so is just the same. For example you can email people in France, for the same costs as email someone in Australia.

6) Less Invasive than Traditional Mediums

Email is much less invasive than traditional print mediums, because people are more receptive to an email than paper mail or a phone call. Especially if the email campaign has been customised sufficiently, and the subject line of the mail is catchy.

7) Ability to test.

If you get the copy in a direct mail campaign wrong, and have printed 10,000 copies before your boss notices, then there are problems. Email campaigns on the other hand can be tested to individuals, and tweaked accordingly if they are not correct before they are sent out.

8) More efficient call to action.

Emails can contain customised call to action buttons that only require "one-click" responses. With the database already in place, the computer can figure out which prospect wants to be contacted WITHOUT the need for any further filling in of names, addresses or telephone numbers. This makes it extremely easy to respond in comparison with Direct Mail.

9) Its cutting edge

There's nothing like communicating with potential customers and existing clients via email to set you apart from your competitors. Email marketing in Ireland is catching up with European counterparts With more and more SME's and small business adopting email as the defacto standard within their business, it's all the more reason to start sending them relevant targetted campaigns.

10) It can be perfectly timed

Have you a launch date and time for a new product? Want an email to be sent exactly on that time and date? Email can be programmed to reach audiences at particular times and dates with extreme ease. Direct mail unfortunately isn't always as reliable as that.

Overall email marketing is going to be an area of marketing that receives real focus attention, and marketing spend in the years to come. Why not get in on the action today, and get a real leg-up on your competitors.