Recent Articles

Don’t build your house on someone else’s platform.

June 11, 20122 Comments

Filling the gaps in other people’s services is a risky strategy, and an unsustainable business model.

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Your most important page is the one your visitors couldn’t find.

June 4, 20120 Comments

Everyone that runs a website has useful data at their finger tips, often without realising it.

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Hey Google, your 404 page sucks. Here’s how to fix it.

June 4, 20120 Comments

Broken links are important to resolve. They are the one area of your site that can damage your brand.

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Google has become the fat portal we love to hate.

May 30, 20121 Comment

One of the more disconcerting trends in search of late is the move towards information fetching over just delivering search results.

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Why Buying Facebook Fans is Social Media Suicide.

May 28, 20120 Comments

Metrics without context is a potential pitfall for any business. You sold 1500 widgets more than last week (yet made a loss through heavy discounts). You gained 1500 new customers in a month (but lost 500 repeat customers through poor customer service). As you can see – context is crucial in understanding performance. Yet when […]

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Google Enters Stealth Mode, Quietly Kills Off Experimental Search Labs.

May 27, 20120 Comments

Google have quietly killed off their experimental search offering and what used to be a resource for search geeks to get on the fast track for features has now gone to the great big 404 in the sky. Launched back in 2007, experimental search allowed visitors to opt-in to beta testing of various search features, […]

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I wrote this post whilst high on Kool Aid.

May 11, 20121 Comment

One of the biggest misconceptions I’ve ever encountered on the web is the notion that somehow you can apply statistical analysis to social media marketing.

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Creating mindblowing social bait – micro content updates that work.

April 23, 20121 Comment

Its no longer just good enough to create engaging content on your own website that drives traffic, you have to rock the Casbah on Facebook, Twitter et al to be considered a true guru™ of the online space. That means updates and statuses that generate retweets and likes and reshares.

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Pinviewer – View your Facebook content like a Pinterest board

April 19, 20120 Comments

Love Pinterest but are slightly peeved that you can’t pin anything from with Facebook?

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Google+ launches new layout, leaves developers out in the cold.

April 11, 20122 Comments

Amongst all the fanfare and news surrounding #newgoogleplus is a story of bitter disappointment for developers who have spent countless hours hacking together third party extensions and add ons.

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