Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
Filling the gaps in other people’s services is a risky strategy, and an unsustainable business model.
Everyone that runs a website has useful data at their finger tips, often without realising it.
Broken links are important to resolve. They are the one area of your site that can damage your brand.
Metrics without context is a potential pitfall for any business. You sold 1500 widgets more than last week (yet made a loss through heavy discounts). You gained 1500 new customers in a month (but lost 500 repeat customers through poor customer service). As you can see – context is crucial in understanding performance. Yet when […]
Google have quietly killed off their experimental search offering and what used to be a resource for search geeks to get on the fast track for features has now gone to the great big 404 in the sky. Launched back in 2007, experimental search allowed visitors to opt-in to beta testing of various search features, […]