When it comes to mobile applications, the app stores of Google and Apple are, for most, the first port of call for critical review and helping to determine whether something is worthy of downloading. Added to that, mobile App Store SEO relies heavily on positive review scores to rank applications higher in the results, bring […]
Outgoing links are your friend. Hug them. Use them lots. The faithful hyperlink is the building block of the web – without them – it simply wouldn’t function. So why are businesses so scared of giving someone a link? Well typically, business dont want to give away too many links because it is an endorsement, […]
The long tail strategy is a theory based on the fact that if you spread yourself widely enough, that visitors will come to your website as a result.
Every smart marketer realises that getting in on the recent hype of social media is a smart move. Traditional marketing is giving way to a new exciting method of marketing communication, blogs, viral media, and social networks all have one thing in common. They are young and dynamic and typically understood by the younger generation. […]
Choosing a domain name for your business can be crucial to its success or failure online. Many people think that their initial choice should be the business name, however a little creative thinking goes a long way online. More often than not a business name is simply too long to consider seriously for a domain […]
Some companies are far too comfortable in their business offering, and the way they traditionally win new tenders. Isn’t it time they started investing time and efforts in SEO?