Learn more about our own sms marketing service.
1) Instant contact
Over eighty one million people in Ireland own a mobile phone, and carry it
with them on their person regularly. Mobile messaging gives you the ability
to put your message directly into their hand, and once sent it reaches them
instantly. You can therefore change your message according to what time of day
it is, or what the weather is doing, or respond to world events. This kind of
direct contact with your customers should not be overlooked.
2) Inexpensive
Sending text message on bulk is relatively inexpensive compared to traditional forms of advertising. Tthe price of a credit ranges from 0.044 to 0.088 Euro based on the how much you buy and how many credits you use.
3) Reach people you might otherwise miss
Some people dont have time for email, or the web as a medium, and can be difficult to reach. However text message mailing can reach this demographic, easily and cost effectively.
4) Regular customer contact
It has been proven that regular customer contact will initiate repeat business, and make customers feel looked after.
5) Less intrusive
Mobile Phones are perceived to be even less intrusive than direct mail, or email, simply because of the ease that a text message can be deleted. However if you are thinking of sending the same customer multiple different offers in a day (which is unlikely), you are more likely to receive a negative response.
6) Call to action is in their hand
If you add a phone number (ideally an 0800 number - or a unique mobile phone number) that can be monitored for responses, you have a great way of monitoring campaign success. In addition if the text message asks them to phone a number, it is very simple for the customer to make that call, simply because the delivery device is in their hand.
7) Can be integrated with photo messaging
Lots of companies are now integrating mobile phone photo applications into their business models. Utilising the high powered digital cameras, coupled with media messaging, can provide an interactive experience which has not been previously possible with technology. For example Nightclubs have integrated SMS marketing solutions on their websites to allow clubbers to post live pictures of their night out, and businesses are letting customers send customer complaints via text message, with an attached photo. These are just two example applications which work particularly well with this medium.
8) Small hard hitting messages
Text message marketings beauty lies in the 160 character maximum length of message. Your copy now has to be to the point, and extremely creative to impact your audience. Creating small hard hitting messages will influence your own campaign success.
9) Personalised
If you have first names for your database, you can personalise text messages, and give visitors an extremely distinctive memorable campaign, with your product offering aimed directly at them.
10) Geo targetted
It is easy target particular areas with different messages. Therefore if your database consists of counties in Ireland, a different message can be send to different people in that region.
11) Market Research
Text messages can also be used to gain feedback on new products or services you may be trialing, and cheaply and conveinently obtain market research data from a potential customer base. Now market research is available to all business owners regardless of their
