Content promotion isn’t rocket science, it does however, when done right, take almost as much time as the content creation process itself.
Instead of focusing all of their efforts on improving the user experience which will encourage repeat visits, and increase the stickiness of site overall, pageview chasing instead of satisfying users has become the new scourge of the web.
The adoption of usability tests has become more and more mainstream, typically, performing quality eye tracking tests has been out of reach for all but the biggest agencies with unlimited budgets. Thankfully, we are seeing that change over time.
A roundup of 8 freshly squeeze eye tracking tests, from some of the web’s most prolific blogs. Performed using readily available eye tracking software from Gazehawk.
Unfortunately for the web, many websites are conceived, designed and built internally. Whilst there are exceptions to the rule, often this leads to a number of decisions being made that are at best questionable, and at worst disastrous for the usability and overall success of the site. This post talks about some of my own […]
User interface design is one of the most important aspects of web application design, and alot of the time is revisted only when the app is finished, rather than setting out on the right path at the get go. Making your application easy to use, can make or break the success of the app. It […]
Following on from our first post on mistakes with e-commerce there are a few things that many retailers get wrong when it comes to the website itself. Poor Website Implementation 1). Making the Checkout long winded. Amazon is awesome. Why? Because of one-click checkout. You should be looking for an e-commerce platform that has this […]