1) Consider your audience

It's common sense but if you dont firstly consider your target audience(s) you are dead in the water before you even start. Some users will be more computer literate than others, so its best to keep it simple at all times. Its also worth considering is your audience time poor, in which case give them what they want as quickly as possible. Young people will interact completely different than an older audience, and as such may be either more or less patient with you - depending on your content.

2). Keep it snappy.

Keep both your content, and article titles snappy. The average web user scans text, looking for the information they want. They also take roughly thirty seconds to figure out if your product or service is appropriate to their needs. Higher a professional copywriter to make sure you aren't missing out. Webdistortion offer copywriting services to business throughout Ireland.

3). Monitor Monitor Monitor.

Web statistics packages are extremely important in understanding how well your website performs. Are your visitors staying? Is the new picture you added yesterday making visitors leave? Stats packages are also important in understanding how visitors browse your website, remember that a website is not a book read from front to back. Website users can navigate through your site in an infinite number of ways using infinite navigation paths. A poor search engine on your site which doesn't really work is also more of a hinderance than a help. Consider employing an embedded Google search engine as visitors who receive poor search results on your site will simply leave.

4). Maintain Design Standards

Positioning of website elements (common to almost every website) is important. Visitors dont want to think. Keep your Logo in the top left corner (see Microsoft.com, Yahoo.com, Amazon.com). Keep your search in the top right corner of the page (see Dell.com, Cnet.com). Keep your main navigation along the top of your site, sub nav left or right on the page. Keep your contact us as either a link to a contact page or a telephone number. Keep this on every page within your site if that is your goal. Include a sitemap to aid navigation if a user gets lost.

5). Maintain your content

If you spend your time, effort and money on building a website, dont forget to keep it up-to-date. No one has any confidence in a website with content as old as Methuselah, and as a result it will not convert visitors to sales.

6). Consistency

Never surprise your visitors. If you change the look and feel of your website half way through the browsing experience, they will hate you for it. Also keep your navigation consistent in its look and feel, and where it is located. Consider using "breadcrumbs" (links which link back to your home page - think Hansel and Gretal) to keep visitors informed as to whereabouts they are within your site at all times.

7). Build, Build, Build

Continue to grow your content, if you dont keep your content new, interesting and fresh why would visitors come back to your site? Increasing your page count also maintains a high level of visibility within the search engines, as they scan updated websites more frequently.

8). Keep your focus.

What do you want to achieve from your site? More sales? More visits to your offline store? Make sure everything you put online is focused on achieving that goal. Whether this is influencing the buying decision or directly encouraging a visitor to interact with you and your business. All too often websites become cluttered with irrelevant information which distracts from the website goal.

9). Give your visitors freedom

Let your visitors interact with your site the way they want. Allow them to change the size of your text, allow them to view your site on small to massive monitors and different operating systems. webdistortion check all our sites with browsercam.org to make sure they appear consistent across operating systems and browsers. Ask us for a free consultation report today.

10). Keep in contact

Frequent contact with your visitors is the single most effective way of getting them to return. Webdistortion offer email marketing and text message marketing which can easily be integrated into your web strategy.