Posted in: Archive
One of the biggest misconceptions I’ve ever encountered on the web is the notion that somehow you can apply direct statistical analysis to social media.
Like there is some kind of magic formula you can apply to your marketing to “improve your reach” or “make your message go further” or better still that there is a “best time to tweet”.
This notion, that armed with a dataset, and a couple of rudimentary text analysis tools you can discover the patterns contained within social status updates, and come out the other side with a sure fire marketing strategy that will make you RICH BEYOND YOUR WILDEST DREAMS!
Let’s take a look at the magical mystical world of the retweet. Self titled social media scientists provide us with some MARKETING GOLD.
Sorry, but I can’t be the only one that thinks this stuff is utter nonsense.
So what can we learn from such insight. People who ask nicely for retweets (which must happen – oh, I don’t know at least every other minute on Twitter) are retweeted more than others! IMAGINE! ..and..wait for it.. Social media folk who publish their blog post and ask their followers to check it out (which is marketing 101 for 99% of content business on Twitter ) are also retweeted more than the average Joe. Boom.
For the purposes of science and your reader entertainment. I decided to conduct my own little experiment. Over here. That post went batshit insane all over social platforms more or less as soon as I posted it. Honest.
Don’t even get me started on “The right time to post on Twitter”. Well excuse me. I didn’t know I was doing it wrong. How silly of me. I didn’t realise that fans and followers are only awake at particular times of the day. I wonder how the television and advertising world hadn’t discovered this statistical gem years ago! Perhaps they should just run adverts all at the same time, they’ll make millions! When people are actually paying attention. Simples.
Meanwhile, sending a tweet with a link after 8:00 p.m. should be avoided — as should posting links after 3:00 p.m. on Fridays.
This is exactly the sort of hyperbole that the web thrives on. It’s like saying that you can game the stock market just by watching trends. Or there’s some magic formula to follow. Social media is about people, and people by nature are unpredictable. Even if there was some truth to it, considering that the web is a global medium, you’ve a global audience to service. Before you get sucked into that what time to post drivel, it might just be worth checking here. Yes. My pedigree chums, the web is always awake, and if what you have to say is powerful enough – it’ll find it’s way to eyeballs regardless.
If you are worrying about when you are talking to your fans and followers, or are noticing that no one reacts to your message – chances are your are doing it wrong, and maybe, just maybe its your message that needs improvement, not the time you post it. A thousand times this. Everything else is horseshit.