6 page monitoring tools to enhance your workflow
Published: June 7, 2010
Every once in a while you come across a web page somewhere that doesn’t have RSS feeds. I’ve been finding this more and more important recently as there are a number of government sites in Northern Ireland that I’ve been keeping an eye out for press releases on. There’s also been a few instances where …Read more.
5 hosted ecommerce cart solutions reviewed
Published: May 30, 2010
Getting your hands dirty isn’t always an option for everyone looking to get started selling online, and the complexities of setting up, installing and configuring these shopping carts is often too much for many. Fortunately, there are a number of hosted e-commerce options out there, that allow you to get up and selling much more quickly than a custom build of a storefront – all by charging a monthly fee.Read more.
why I love the web.
Published: May 9, 2010
The web is still maturing, and I still get the feeling that we are only on the tip of the iceberg as far as innovations go – after all the web is only really only coming of age.Read more.
Fun Twitter bug- A sign of shortcodes to come?
Published: April 28, 2010
A recently discovered interesting little Twitter bug which had me scratching my head recently.Read more.
6 corporate website fails to watch out for.
Published: April 27, 2010
Unfortunately for the web, many websites are conceived, designed and built internally. Whilst there are exceptions to the rule, often this leads to a number of decisions being made that are at best questionable, and at worst disastrous for the usability and overall success of the site. This post talks about some of my own …Read more.
Analysing social media marketing without Google Analytics.
Published: April 25, 2010
As I’ve already discussed in the series, there are a number of ways to monitor the results from your marketing efforts, via Google Analytics, but unfortunately – these tools don’t give context. Social networks are more and more giving us the data back to make informed decisions, but with the more closed platforms – data …Read more.
Segmenting social media campaigns with Google Analytics
Published: April 18, 2010
If you aren’t segmenting your existing analytics data, you aren’t really understanding it fully. For example, you may find that repeat visitors behave entirely different to first time visitors. Or that blog traffic stay longer than your main site. etc etc. This collection of segmentation reports may help you to understand your social media efforts and indeed your overall site traffic that bit more.Read more.
Monitoring social media with Google Analytics
Published: April 17, 2010
With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free – your time is not, and all too often its easy to get blindsided, and fritter the day away by being too …Read more.
Twitter announce business model, in form of promoted tweets.
Published: April 13, 2010
Just woke up to a new post in Google reader from the guys at Twitter. Looks like they have finally figured out what the business model will be, in the form of a value added service – Promoted Tweets. This little stroke of genius puts allows you to pay for the privilege of exposure, starting with a …Read more.
Common strategies and features of successful blogs
Published: April 11, 2010
When you start any website project, some of the plugins and features you integrate into the overall design can be integral to the organic growth of the site. Here’s a few of my own thoughts on common strategies and website features for traffic and why you should consider them at the start of a blog project. Most of these will also apply for traditional websites.Read more.