6 page monitoring tools to enhance your workflow

Published: June 7, 2010

Every once in a while you come across a web page somewhere that doesn’t have RSS feeds. I’ve been finding this more and more important recently as there are a number of government sites in Northern Ireland that I’ve been keeping an eye out for press releases on. There’s also been a few instances where …

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5 hosted ecommerce cart solutions reviewed

Published: May 30, 2010

Getting your hands dirty isn’t always an option for everyone looking to get started selling online, and the complexities of setting up, installing and configuring these shopping carts is often too much for many. Fortunately, there are a number of hosted e-commerce options out there, that allow you to get up and selling much more quickly than a custom build of a storefront – all by charging a monthly fee.

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why I love the web.

Published: May 9, 2010

The web is still maturing, and I still get the feeling that we are only on the tip of the iceberg as far as innovations go – after all the web is only really only coming of age.

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Fun Twitter bug- A sign of shortcodes to come?

Published: April 28, 2010

A recently discovered interesting little Twitter bug which had me scratching my head recently.

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6 corporate website fails to watch out for.

Published: April 27, 2010

Unfortunately for the web, many websites are conceived, designed and built internally. Whilst there are exceptions to the rule, often this leads to a number of decisions being made that are at best questionable, and at worst disastrous for the usability and overall success of the site. This post talks about some of my own …

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Analysing social media marketing without Google Analytics.

Published: April 25, 2010

As I’ve already discussed in the series, there are a number of ways to monitor the results from your marketing efforts, via Google Analytics, but unfortunately – these tools don’t give context. Social networks are more and more giving us the data back to make informed decisions, but with the more closed platforms – data …

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Segmenting social media campaigns with Google Analytics

Published: April 18, 2010

If you aren’t segmenting your existing analytics data, you aren’t really understanding it fully. For example, you may find that  repeat visitors behave entirely different to first time visitors. Or that blog traffic stay longer than your main site. etc etc. This collection of segmentation reports may help you to understand your social media efforts and indeed your overall site traffic that bit more.

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Monitoring social media with Google Analytics

Published: April 17, 2010

With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free –  your time is not, and all too often its easy to get blindsided, and fritter the day away by being too …

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Twitter announce business model, in form of promoted tweets.

Published: April 13, 2010

Just woke up to a new post in Google reader from the guys at Twitter. Looks like they have finally figured out what the business model will be, in the form of a value added service – Promoted Tweets. This little stroke of genius puts allows you to pay for the privilege of exposure, starting with a …

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Common strategies and features of successful blogs

Published: April 11, 2010

When you start any website project, some of the plugins and features you integrate into the overall design can be integral to the organic growth of the site. Here’s a few of my own thoughts on common strategies and website features for traffic and why you should consider them at the start of a blog project. Most of these will also apply for traditional websites.

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