Week 1. Linky Post. December 2007.

Published: December 7, 2007

Google makes use of its stake in AOL, integrating AIM into GMail. Feeling festive, Microsoft Kills Santa The big G launches a new IPhone interface and lines up to buy a Wireless Spectrum in January Facebook Apologise for Beacon privacy issues. Nielson has a peek at Video copywrite solution.

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Matt Cutts verses Aaron Wall. And the winner is..

Published: December 7, 2007

It appears the blogosphere has noticed a bit of tension between these two chaps. If you don’t have a baldy notion who Im on about, Matt Cutts is a Google Engineer, and has become a public speaking Google guy over the past couple of years. Aaron Wall is a well known author of Search engine …

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An interesting round up of UK celebrity bloggers.

Published: December 6, 2007

I have been doing some background reading today – just to see what celebs we know and love are embracing the blog platform. Some come out and do it themselves, others hide in the closet behind a content editor (with probably more PR knowledge, and to prevent drunken posting ;o) ). Stephen Fry – Interestingly, …

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Are you shooting yourself in the foot? Don’t monetize too early.

Published: December 5, 2007

Monetizing a blog too quickly can spell disaster.  If you manage to keep your site ad and revenue free for as long as possible, chances are your personal brand (you) will have much more credibility in the future. Take a look at any of the major large startups (particularly Web2.0 startups) and you’ll see a …

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Microsoft releases Webmaster Tools. Hooray!

Published: December 4, 2007

Microsoft has today finally released Webmaster tools to the public. On first analysis there really isn’t anything to write home here, but it can only be good for sites to start to adopt MSN’s tools as well as Google and Yahoo. Google highlight problems with their crawler on your site, and Im sure MSN will …

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Frequent posts = frequent visitors? Burnout or fadeaway?

Published: December 3, 2007

Does frequent posting mean frequent visitors? Not necessarily. I think that one of the best way to build readership is to blog with good interesting content, but not to the point where people are scared away. If you maintain the frequency that people expect, without burning out, you are well on your way to achieving …

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Bluetooth marketing on the way out?

Published: December 3, 2007

Outlaw reports this morning that recent legislation has now meant that Bluetooth Marketing is now being re-examined by the government, and the law could be changed to make the process illegal. With entire business models based on the technology, this could spell disaster for a number of firms who have invested heavily in Bluetooth Push technology. …

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Traditional link requests. A thing of the past?

Published: December 1, 2007

Personally, I think link requests are moving towards being dead. I have yet to receive a single one, which wasn’t either spam, or full of falsehoods. As a search engine marketer, you should always check the authenticity of claims (such as pagerank), and traffic through the likes of Alexa. That said, I have also yet …

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Finding links in unlikely sources.

Published: November 29, 2007

Some of the best ways to find links is to find out what top competitors are doing. Yahoo Site Explorer is a fantastic tool to do this, as it is the own search engine that gives accurate backlink data. From using this tool, I’ve managed to find a few places online that I wouldn’t have …

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Subdomains have no trust or pagerank.

Published: November 28, 2007

As a result of setting up this blog, I’ve noticed that my trust within the engines has been affected. Although my main domain has been ok, there is without doubt an instant “starting from zero trust” happening with subdomains. Incidently this subdomain also points to an alternative IP address. I may have to start link …

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