Attention to detail is everything with design.

Published: November 19, 2007

The majority of designers know this already, and I’m probably stating the obvious, but the thing that separates the good from the excellent with any design work is attention to detail. Knowing the tools for the job to create finishing touches also helps but it’s always worth looking at a design you create for a …

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Seven reasons why the majority of business blogs get it wrong.

Published: November 18, 2007

Firstly you need to decide on your blogs purpose. The majority of blogs setup for business are a way of becoming an authority in the field. They also provide a customer response channel, and educate your potential customers. If you expect to get a blog readership properly setup, you are going to have to follow …

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The lifecycle of a high traffic website. 16 steps to success.

Published: November 17, 2007

1) You have no traffic You have virtually no website traffic at all. You’ve purchased your domain name, you’ve built your site, but you aren’t even in Google yet. You are a nobody online. 2) You are listed in Google for your domain name A search for your company / business name brings back your …

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Three Google Tips you didn’t already know..

Published: November 17, 2007

Get indexed quickly. It is possible to get into the index in 24 hours or less. Here’s how: Submit to the social’s – Digg, Del.icio.us, Reddit – the usual offerings. As they have a high crawl rate, they will get you noticed. Submit to Google’s URL inclusion request form. Get yourself a MySpace, Bebo, or …

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Long live the link. Why outgoing links are your bestest buddy.

Published: November 16, 2007

Outgoing links are your friend. Hug them. Use them lots. The faithful hyperlink is the building block of the web – without them – it simply wouldn’t function. So why are businesses so scared of giving someone a link? Well typically, business dont want to give away too many links because it is an endorsement, …

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What is the long tail strategy? Amazon as a case study.

Published: November 15, 2007

The long tail strategy is a theory based on the fact that if you spread yourself widely enough, that visitors will come to your website as a result.

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Google launches social networking “OpenSocial” platform

Published: November 13, 2007

Every smart marketer realises that getting in on the recent hype of social media is a smart move. Traditional marketing is giving way to a new exciting method of marketing communication, blogs, viral media, and social networks all have one thing in common. They are young and dynamic and typically understood by the younger generation. …

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Choosing a domain name – the lowdown.

Published: November 13, 2007

Choosing a domain name for your business can be crucial to its success or failure online. Many people think that their initial choice should be the business name, however a little creative thinking goes a long way online. More often than not a business name is simply too long to consider seriously for a domain …

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Online marketing without measurement is dead.

Published: November 12, 2007

IF you are still relying on guess work in your marketing campaigns, you aren’t really marketing. The online media presents multiple opportunities to measure ROI – here are a few of the ways in which you can do so.

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The majority of web design companies just dont get SEO.

Published: November 12, 2007

Some companies are far too comfortable in their business offering, and the way they traditionally win new tenders. Isn’t it time they started investing time and efforts in SEO?

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