The proliferation of ‘retention’, ‘engagement’ and ‘time spent in product’ as valid business metrics are not in any way helping us to provide better experiences. Tying ourselves to these Pavlovian metrics is sailing digital products in the wrong direction and its obvious that what is best at capturing our attention isn’t best for our well-being.
Some of the most interesting tech startups popping up a the moment, are for me, anything to do with chat bots.
In designing beautiful interfaces, the language you use is as important as how it looks aesthetically. Plenty has been written on how important it is to make users feel comfortable using your product, yet small text details and what can seem like minor interface interactions all too often get overlooked.
One super interesting company that are only going to get more and more relevant in the world we live in Read More → “Machine learning – the Ecommerce tool of the future.”
If this post comes across as jealousy. Honestly, nothing could be further from the truth. In the digital space there’s no Read More → “Awards are bullshit”
At the start of any new software product that doesn’t have a customer base, the balance between product and marketing Read More → “Using leaky bucket theory for software development”
It makes absolute sense to distribute your content as far as you can when content marketing. Over the last year Read More → “Is Medium just another trojan horse social platform?”
If you work in the digital sector at all, you’ll have experienced the wrath of the age old SEO complaint Read More → “Guess what. You don’t deserve to rank number one.”
For publishers and bloggers social media now presents a double edged sword – with a twist few saw coming. Read More → “Living the indie web”
As with any marketing platform online, there are ways to leverage the amount of traffic you get from them. Facebook in Read More → “Facebook Marketing Hacks to Increase Your Reach.”